Online Retailers, Time to Get on Pinterest, a Social Network Designed for You!

Any store today knows it needs to use social networks to promote its products and brands and communicate with its target clients, especially through Facebook and Twitter. Now a new social network is starting to create a buzz in the web world: Pinterest. Already the third most used social network in the world, this new American phenomenon is beginning gradually to spread to Europe, especially in Anglo-Saxon and Francophone countries.
In this report, we will decipher this new phenomenon and understand how online retailers can benefit from it!

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Online Retailers, Time to Get on Pinterest, a Social Network Designed for You!

Any store today knows it needs to use social networks to promote its products and brands and communicate with its target clients, especially through Facebook and Twitter. Now a new social network is starting to create a buzz in the web world: Pinterest. Already the third most used social network in the world, this new American phenomenon is beginning gradually to spread to Europe, especially in Anglo-Saxon and Francophone countries.
In this report, we will decipher this new phenomenon and understand how online retailers can benefit from it!

Read more


Why Use Layered Navigation?

73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process, and 40% use the site’s internal search engine.
Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away. To respond to their needs and to improve searching, a new system has been set up: layered navigation. It is currently defined as one of the most major advances of search tools.

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How to sell services online to other professionals

The BtoB e-commerce market is growing annually by more than 15%. This progress can be explained by buyers’ willingness to find suppliers quickly and more easily on the Internet.
BtoB buyers are motivated primarily by rates, increased productivity and profitability. Professional buyers are often rational, and don’t succumb to impulse buys. They want quantified data. Since their target clients are not the same, the marketing strategies of BtoB companies differ from those of BtoC companies.
Here are four tips on how to improve your strategy for marketing to professionals.

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How to go International with an E-Commerce Website?

Currently only 7% of European consumers buy online from a foreign site, yet many e-commerce sites are trying to extend their products internationally. Their main motivation is an increase of turnover; a study by Eurostat (Statistical Office of the European Community) shows that 11% of international e-commerce site sales come from foreign consumers. This strategy can really pay off. Here are three key tips for internationalizing an e-commerce site.

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