6 pieces of advice for starting the year on the right foot!

With the Christmas holidays only just over, e-merchants are already thinking about doing the stocktaking and preparing for the January sales. This period is an opportunity to draw lessons from the past year and more particularly, the Christmas period. What products sold best? Is my site fast enough at peak demand periods? Which keywords generate the most traffic in my store? In this week’s report you will find 6 pieces of advice for starting 2012 on the right foot.

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Set up an "Introduce a Friend" program on your store

Among the various marketing techniques which can be used to attract new customers, an Introduce a Friend scheme is one of the most effective. According to SOS Fichiers, 10% of referred customers go on to become regular customers of a site while the return on an ordinary recruitment campaign is around 1.5 %. Moreover, the outlay is minimal: just the price of the gifts given to the existing and newly introduced customers. This report contains 2 tips you can implement to ensure the Introduce a Friend programme brings in new customers and extra sales!

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Set up an “Introduce a Friend” program on your store

Among the various marketing techniques which can be used to attract new customers, an Introduce a Friend scheme is one of the most effective. According to SOS Fichiers, 10% of referred customers go on to become regular customers of a site while the return on an ordinary recruitment campaign is around 1.5 %. Moreover, the outlay is minimal: just the price of the gifts given to the existing and newly introduced customers. This report contains 2 tips you can implement to ensure the Introduce a Friend programme brings in new customers and extra sales!

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