The New PrestaShop Standard Theme

PrestaShop provides a basic theme that any online retailer can use to launch their online shop for free and make it a success. This theme has barely evolved in terms of both graphics and features over the last 4 years.

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Send newsletters to your clients!

Newsletters, sent periodically by email to subscribers, have proved to be the email marketing campaign most used by companies (over 65% according to Dolist).

Updating clients about the company’s latest news, maintaining regular contact with them to build loyalty, increasing traffic on your site by encouraging subscribers to visit it… there are many reasons to send newsletters. However, certain rules must be obeyed…

3 recommendations for those new to writing newsletters

1.Be informative

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4 practical tips to take advantage of social networking

Social networks are a fantastic opportunity for businesses to increase the visibility of their offers and put in place a personalised, permanent customer relationship. 86% of them already have a Facebook page and 68% have a Twitter account! In 2012, 95% of them should be present on the social networks (FEVAD study, 2011).

Let’s take a look at 4 practical tips to follow to take advantage of social networking.

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