Social Shopping: When Social Networks meet E-Commerce…

Social networking sites were the stars of the 2011 IRCE event. Social shopping is growing and companies are taking an interest in these communication channels to bring them closer to the customer. Twitter and Facebook are the winning duo in social shopping: these two names spring to mind at the mere mention of e-commerce, social commerce is on the up…

Social commerce

But what exactly is social commerce? We’ve heard a lot about it without really knowing what it is. Social commerce, or social shopping, means turning your customers into ambassadors for your brand on social networking sites like Facebook, Twitter, FourSquare etc.

There are many forms of social commerce from having “Like” or “Tweet” buttons on your product pages to more elaborate ideas such as discounts for visitors who share your products on their networks.

Social shopping also takes the form of bookmarking sites where users post their purchases online and ask what other visitors think of them. This type of website is very popular in the States and its most famous examples include Wanelo.com, Pinterest.com and Justbought.it.

Reference: Madame Choup (in French)

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Traditional commerce vs. E-commerce: 10 key points to consider

<It is worth going back to the basics of traditional commerce to better understand e-commerce and be confident in having all the elements necessary to a winning strategy. Here are 10 key points to consider

1. What products or services are you going to sell?

Have you decided what sort of products or services you plan to sell? You need to think carefully about this. You may want to sell products that you manufacture yourself or products that you buy in and sell on. Whatever you sell, the client must understand (and appreciate) what you have on offer…. Your product catalogue is at the heart of both your business and e-commerce: carefully define your USP and ensure clients know what it is.

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The “Mobile Revolution” seen by the ACSEL: report by PrestaShop

On Monday 4 July at the Chamber of Commerce and Industry in Paris, the PrestaShop team attended a programme of conferences on the theme of the mobile revolution, organised by the Association of the Digital Economy (ACSEL).

1° Conclusions of the Conference on developments in Mobile technology – Jean-Christophe DELFINE – Copilot Partners (Strategic Consulting and Operational Management company specialising in the Digital Economy)

With the growth in mobile web use (16 million people have Mobile Internet in France), we are seeing:

  • A profusion of services (mobile sites, applications)
  • A progression in manufacturers’ market shares
  • An increase in content monetisation
  • A development of the mobile advertising model
  • Increasing security in mobile payments (ex. sending sms with a security code to pay online)
  • An increase in the number of NFC pilot projects

“Everything is going to happen suddenly, all at once: the advent of smartphones and the most famous of these to date, the iPhone, will be the long-awaited catalyst [by players in the digital economy]. All this will have an impact on all areas, and everyone who has been clever enough to ride the internet wave: e-commerce, advertising, payment, customer relations…”

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IRCE 2011, a meeting for E-Commerce leaders in the United States

Du 14 au 17 juin 2011, San Diego (Californie) a accueilli les leaders de l’e-commerce à l’occasion de la grande messe annuelle du secteur, l’Internet Retailer Conference & Exhibition (IRCE).

With 175 speakers, 500 exhibitors and over 7000 visitors, Prestashop took part in an unmissable event, during which we met the key American players in e-commerce today. All sectors and all the latest trends were represented there.

We received advice from leading internet figures, such as the Vice-President of eBay North America and top representatives of Forrester, Walgreen, Accenture and of course Google, all giving e-traders the benefit of their experience.

Multi-channel retail was a key trend: “Customers who buy via several of our retail channels, including mobile, the web and in-store, are three times more precious than those who only buy via a single channel,” stated Sona Chawla, the President of E-commerce at Walgreens. Walgreens is the convenience store leader in the USA, with a turnover of 278 million dollars in 2010.

However, the stars of the 2011 event were inarguably the social networks. Social Shopping is growing, and traders are increasingly taking an interest in these methods of communication, which are close to their customers. We will be taking a look at the benefits of Social Shopping in an upcoming article!

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