10 Valentine’s Day E-commerce Marketing Ideas

By - January 24, 2014
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Marketing Ideas for Valentines Day

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns.

We put together a list of 10 Valentine’s Day E-commerce Marketing Ideas to avoid heartbreaking sales and make your revenues extra sweet.

1. E-mail Customers

Promote the perfect gift idea, use attractive product images and remind your customers that the romantic holiday is just around the corner! It’s a good idea to segment your e-mail list by gender. Start now and remember that the heaviest Valentine’s Day shopping is done on February 5th and 6th. Check out Windsor Circle’s Great Valentine’s Day Email Promotions & Campaign Examples for some inspiration.

2. Drive Traffic with Blog Posts

This is a great opportunity to share unique and romantic ideas to celebrate the holiday and pop up on every sweetheart’s search engine results. Write blog posts and create landing pages for topics like “perfect gift idea for him and her” and “the best Valentine’s Day surprises.”

3. Gender Specific Showcases

Make it easy for customers to quickly find the perfect gift for their significant other by creating a showcase for “him” and “her”. Make the search extra user-friendly with the ability to filter results by category, price and size.

See how Ralph Lauren did it:

4. Guarantee Shipping Before Feb. 14

This is an absolute must-have and you have to promote it! Share your guaranteed shipping promise all over your site. Luckily this year Valentine’s Day falls on a Friday which means you could have items shipping as late as Wednesday the 12th or even the 13th if you’re offering overnight shipping.

5. Offer Free Gift Wrapping

Tons of shoppers will be ordering their gifts online and sending them directly to their Valentine. Promote free gift wrapping and the option to include a personalized note with their purchases. Customers will appreciate the extra touch.

6. Add Romantic Flair to your Online Shop

Spread the love with heartfelt product descriptions, add some romance to your logo and decorate your site. Check out what Google has done over the years:

7. Provide Exceptional Customer Service

Great customer service is the best type of marketing to influence purchasing decisions. Give your customers expert help to find the perfect gift. For those using PrestaShop, you can easily download a click to call button or a live chat module for your shop.

8. Use Social Media

A perfect advertising medium! Promote your products, blog posts, contests, promotions or even share customer love stories. Facebook, Twitter, Instagram and Pinterest are perfect social media outlets to capitalize on trending searches and hashtags for the lovebirds. Enjoy this Smashing Magazine freebie with Valentine’s Day Social Media Icons for your online store.

9. Make Gift Receipts Available

Let’s face it, not everyone is the best gift buyer. You’ll make customers feel more comfortable when their honey can return or exchange a gift without seeing how much it cost! Also, this is a good time to make your return policy very clear for customers.

10. Run a Sale and Promote E-gift Cards

Running a sale during Valentine’s Day will show your customers that you love them and help you stand out from your competitors. Need something for the last minute shoppers? Offer printable e-gift card so that you don’t lose a sale.

Don’t miss out on what many believe to be the second biggest shopping holiday of the year. PrestaShop, the world’s leading e-commerce solution, lets you build and manage your online shop for free! Give the demo a try or download PrestaShop today!

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