Whether you’re an online store owner that’s just getting started or you’ve been running your store for years, you can always benefit from new online tools to enhance your online business.

Here is a list of the top 10 free tools for every ecommerce professional that will help with design creation, user testing, social media, SEO and the many tasks of being an online merchant. You’ll wonder how you lived without these free websites and apps before today!


Site testing

PEEK is a new initiative by UserTesting that will give you unbiased insight on your websites usability from real users – completely for free. Submit your online store and you’ll receive a 5 minute video of a real person navigating your site. Peek will help you improve your online shop’s navigation and help you optimize the user experience to increase conversions and customer satisfaction.

2. KeePass

Password management

The life of an online store owner includes tons of passwords to remember. KeePass is an easy to use and secure password manager. Store all of your passwords in one database and lock it with a master key. Now you only need to remember one password! KeePass’ databases are encrypted using the most secure algorithms available and KeePass is Open source so you can see that the algorithms are correctly implemented.

3. Skitch

Smarter screenshots

The perfect screen shot tool for communicating with your team, developers and designers. Skitch is an Evernote product that lets you take screen shots and add text and shapes so that you get your point across faster. Skitch also lets you save screen shots and share them as a link. You’ll find Skitch to be extremely useful when working with your developer and designer to create or update your site.

4. Bitly

Tracked, shortened links

Bitly lets you quickly create shortened links and track engagement in real time. This tool is especially great for online merchants sharing on social media. Bitly lets you save all of your links, view stats, add notes, add them to a bundle and see who else shared a Bitlink to your content. You can even track which social media networks the Bitlink was shared on, the times and dates it was clicked and where the clicks came from geographically.

5. Responsinator

Mobile testing

Responsinator lets you test your website across multiple devices. This is a great way to test your site’s responsive capabilities and see how mobile shoppers view your shop. You can view your site on different iPhone, Android, iPad and Kindle devices in portrait and landscape settings.

6. Mozinars by Moz

Marketing webinars

Though not a tool, Mozinars by Moz are extremely valuable webinars that teach you everything you need to know about online marketing. These free webinars usually run for about 45 minutes to an hour and a half and give you plenty of time to ask questions directly to the Moz team. Register for upcoming Mozinars or watch previous sessions to learn how to develop compelling content for your online business that help drive traffic, boost SEO efforts and increase your conversion rate.

7. Canva

Graphic design

Canva is a website that makes it easier than ever to create beautiful graphic design. Easily create flyers, presentations, Facebook covers, blog graphics, invitations and more. With Canva’s easy search and drag capabilities, you’ll make designs just like a professional. This is a great tool to create custom designs for email campaigns, social media networks and landing pages.

8. Hootsuite

Social media management

Hootsuite lets you manage your social media accounts from one dashboard. You can schedule posts and track engagement with Hootsuite’s free plan. Schedule your online shop’s social media posts in advance and drive more traffic to your online store. Now, managing your social media networks can be a fast and efficient process.

9. Feedly

Subscription feed

Feedly places your favorite sites, blogs, Youtube channels and RSS feeds all in one place. Explore different topics or search your favorite websites and centralize all your news in one place. This is a great way to subscribe to your favorite ecommerce publications – including the PrestaShop blog – so that you never miss a beat.

10. Portent’s Content Idea Generator

Content planning

Having trouble figuring out what to blog about? Portent’s Content Idea Generator lets you simply enter the subject you want to write about then generates blog post titles for you. You may need to search a few times until you find one that works for you but it still beats hours of brainstorming and research.


As your business grows, you may want to upgrade to paid accounts but all of these sites and apps are free to get started today! Did you know that there are hundreds of free, ecommerce tools built-in to PrestaShop? Download PrestaShop for free today or try the demo and see what you’re missing!

Did we miss something? Share your favorite online tools with the Community by commenting below or tweet to @PrestaShop on Twitter.

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