Retargeting Basics for Online Merchants

Retargeting Basics for Online Merchants

As online shoppers, we’ve all experienced it: while window shopping on a website, you decide you’re not quite ready to make a purchase and go back to skimming Buzzfeed articles. As you continue to browse the internet, you notice the products you just finished browsing hovering at the edge of your screen. How did this website know you were just ogling those products? If you’re an online merchant, you probably can’t help but ask yourself, would this work for my online store? The answer is yes, probably. We invited Garrett Gan from Thalamus, a digital advertising review website, to give us his insight.
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First steps to using video on Social Media

First steps to using video on Social Media

We’ve all done it: one minute, you’re having a quick scroll through Facebook, and the next you’re 30 minutes into a video binge. You’re living proof: videos not only help attract customers’ attention, but when done correctly, they can help companies build up their brand on social media. Today, find out how you can start using video on social media to grow your own presence.
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Lookbook: Ecommerce Design Inspiration for 2016

Lookbook: Ecommerce Design Inspiration for 2016

The most successful PrestaShop online stores all have something in common: well thought-out design and outstanding images for backgrounds and products.

The 2016 PrestaShop Lookbook features a selection of 24 examples of carefully chosen user interfaces, intelligent and use of color, and best practices, all of which drive conversions. Read more

The merchant's guide to Super Bowl 50

The merchant’s guide to Super Bowl 50

The Super Bowl is the crowning night of America’s favorite pastime. Each year, football fans tune in to see who will take home the coveted Vince Lombardi Trophy, and the rest of America hangs around for the legendary commercials. Whether you’re a die-hard fan or dread Sunday nights in winter, we’re sharing 5 marketing ideas to help you score some sales this Super Bowl 50.
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3 Essential Tips For Launching A Profitable Rewards Program [Infographic]

3 Essential Tips For Launching A Profitable Rewards Program [Infographic]

When you launch a store, your focus should be on customer acquisition. But at some point, your traffic and sales will start to plateau. If you’re at that point already, it’s time to turn your attention to customer retention. Today’s guest blogger, Darren DeMatas, co-founder of Selfstartr, an ecommerce consulting company helping merchants launch their ideas and achieve their goals, tells you how.
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Get ready for spring with our partner Amazon Payments

Get ready for spring with our partner Amazon Payments

In the wake of Snowzilla, we’re all looking forward to leaving the cold, grey season behind us. In the spirit of warmer weather to come, our partner Amazon Payments has launched its “Bring On Spring” campaign this week. Merchants who register a new account by February 15th and make the Amazon Payments module commercially available in their online shop until March20th will pay no service fees during spring 2016. Click here to learn more.
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5 steps to a successful Valentine's Day Sale

5 steps to a successful Valentine’s Day Sale

Valentine’s day is just around the corner. Lovers and relationship hopefuls will spend an estimated $18.9 billion (according to NRF) on gifts, dinners and more on the big day. With customers in love and ready to spend, here are 5 steps you can count to help you reach successful Valentine’s day sales.
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