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In part 1 of our 6 smart competitive pricing tactics, we shared 3 ways to price your products competitively: keep your eyes on costs, never undervalue your products, and compete for pricing at the brand or category level. Today we’ll share the next three competitive pricing tactics.
Delivery is becoming increasingly important for online shoppers. These days, many web shops are focusing on delivering orders as fast as possible, but they often do not offer enough options. A European study (MetaPack “Flexible delivery options” 2015) with 3,000 online shoppers, aged 18 to 65, indicated that the logistic experience is key in the online buying process. No less than 49% of the consumers is willing to pay more for their purchases if they can select various delivery methods.
Competitive eCommerce pricing is not just price-matching or undercutting competitor prices.
By using the right competitive intelligence technology, eCommerce companies can go way beyond that and competitively price in a more analytical and profitable way. I’ll show you how you can do just that by focusing on some often-neglected business scenarios that occur in eCommerce.
As a small business, collecting sales taxes can cost you time and money. But the consequences of not doing sales taxes right can be even worse. Dealing with “home rule” states can make things even trickier because those states allow local communities to set and process sales taxes themselves. It’s important to be aware of home rule sales tax issues to avoid potential pitfalls.
Back in the day, websites captured users’ attention by using cool animation and effects. It’s 2016, and these tricks don’t work anymore.
The users of today are web-savvy and have a short attention span due to their fast-paced lives. So, you’ve got a mere 15 seconds to grab their interest to your website. Based on this evolution, new web design trends focus on providing a better experience that won’t infuriate the users and make them exit your site.
If you run a fashion-oriented ecommerce business, then you’re already aware of the particular needs and challenges of selling clothes, shoes and accessories online: mobile accessibility, simple and fluid navigation and attractiveness are just the beginning.
Here at PrestaShop we’ve put together a list of the best modules for your online store so you can perform stronger in every aspect of your business. Adopt these e-commerce best practices to optimize your fashion store!
Rachel Bouchon turned her experience in the lingerie industry into a successful online business: www.atelier-amour.com is an innovative company that takes the challenge out of buying lingerie as a gift or as a personal treat. In today’s interview, Rachel shares her advice for laying the groundwork for a successful website in order to attract customers from the very beginning.
Ecommerce is becoming increasingly competitive. Customers shop around more and their buying cycles are longer and longer; traffic is harder and more expensive to attract.
Most critically, customers have more power than ever before. So how do you keep your store from drowning in the crowd of choices? Personalize. In today’s video, Francois Bouquet, Head of Business Development France at NOSTO explains the importance of listening to individual customers in order to attract, convert, retain and optimize traffic.