patch_secu

PrestaShop security release

In light of a security issue we have been made aware of, today we are releasing several options to secure a store for our users and partners:

  • New versions of PrestaShop 1.4.x and 1.5.x. Version 1.6.1.0 is safe.
  • Patch files for the latest versions of each branch — 1.4.11.0, 1.5.6.2, and 1.6.0.14.
  • The Security Patch module, which applies the above patch files in a much more user-friendly way.
  • Zip files of the changed files for the 1.4, 1.5, and 1.6 branches.

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security illu

Easily strengthen your shop’s security

PrestaShop evolves every day with the aim to always put the merchant at the center of our decisions. Whether it’s the development of new features, the establishment of a new user experience or security improvements, this work is carried out continuously with the Community.

That’s why we would like to talk with you about safety and we strongly encourage you to read all these information carefully to improve your shop security.
In addition to being good practices to follow, these simple tips will make your store more secure and more able to receive the security update we will announce soon.
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8 tricks for writing a great blog post

8 tricks for writing a great blog post

An estimated 53.6 million new posts appear per month on WordPress alone. Why even start a blog with so much competing noise out there?

Because a business blog for your ecommerce store is a great way to establish relationships with customers in a non-sales context. Good blog content engages by solving problems and informing readers. Your business meets a unique customer need and your blog should speak to that. If it does, and you follow the advice below, you’ll increase your chances of standing out from the 53, 599,000,000 other posts going up this month, and you just might gain a few new customers.
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Themes vs Custom development: Why templates are awesome

Themes vs Custom development: Why templates are awesome

There are countless ways to decorate and design your online shop. You can use the default template that comes included with the software, purchase a theme from PrestaShop Addons, or hire a web developer for custom development. Although each option is great for customizing your online storefront, they each have their pros and cons.

To highlight the benefits of each option, we’ve asked the people who know best. In today’s article, we’re talking with Maxim Kiryanov from PrestaShop Addon’s premium theme designer, Template Monster. Read on for his expert opinion on why templates are awesome.
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The Importance of Transparency in Cross-Border Transactions

The Importance of Transparency in Cross-Border Transactions

In today’s post, we welcome Diane Callihan, Marketing Content Strategist for Bongo International, a FedEx company. She’s going to shed some light on the complexities of shipping internationally.

Worldwide e-commerce is growing at exponential rates, and more and more US e-retailers are realizing that selling and shipping their products globally offers vast potential to grow their businesses.

In fact, according to eMarketer, worldwide B2C e-commerce sales hit $1.5 trillion in 2014, and are predicted to reach $2.35 trillion by 2017.

Still, some merchants have been reluctant to join the global marketplace due to strict cross-border regulations and the complexities of doing business in multiple countries. One of the challenges to global e-commerce is understanding duties, taxes and custom fees around the world.
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How can you start using A/B testing on a site with low traffic?

How can you start using A/B testing on a site with low traffic?

Today we’re pleased to bring you an article by Alix de Sagazan, the cofounder of AB Tasty, leaders in A/B testing and personalization. She explains to us how sites with low traffic can benefit from A/B testing. It seems unthinkable today to try to optimize your site’s conversion rate without using A/B testing.

Yet according to best practices, the conditions required to run an effective testing campaign can make it seem like it’s only for high-traffic sites. Yes, visitor numbers and conversions are determining factors, but does that mean A/B testing is pointless if your traffic is too low?
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Image sizes and types for PrestaShop’s default template

Image sizes and types for PrestaShop’s default template

Our first instinct when we plug in a new electronic toy is often to personalize it, from adding our own background image or customizing the homepage icons. The same reflex applies to launching and designing an online shop. Whether it’s uploading a logo or product images, the first thing we’re itching to do is make it all our own. To help you get your homepage personalized faster, today’s post outlines the image types and sizes you need to customize the PrestaShop default template.
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Website evaluation: Les Minions

Website evaluation: Les Minions

Thank you to everyone who responded to our free website evaluation post. It was difficult to choose one example from among so many great stores, but we hope our advice will help everyone who reads the analysis.

The first store to receive a free evaluation sells a pretty irresistible product: Minions! I’m sure many of my PrestaShop colleagues are already rushing to find the link to the store.

Let’s take a closer look at how this French e-commerce store could optimize navigation and indexing. While there is no magic potion, the tips and best practices we suggest for each element can often be applied to other online stores too.

So why not try them yourself?
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