E-commerce success story: Monsieur Chaussure, shoe care products expert

E-commerce success story: Monsieur Chaussure, shoe care products expert

When Charles Bellanné launched Monsieur Chaussure four years ago, he dreamed of having a click-and-mortar operation, but he only had enough resources to start an online business. Today, Monsieur Chaussure ships to over fifty different countries and is supported by a community of 35,000 customers–and runs a brick-and-mortar store! In today’s video, find out how this shoe aficionado turned a gap in the market into a successful international company with PrestaShop.
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Meet us at IRCE

Meet us at IRCE

It’s summer in the windy city, which mean it’s the season for IRCE, the largest ecommerce show in the US – and PrestaShop will be there! Whether you’re a seasoned ecommerce veteran or just getting your feet wet, IRCE is the perfect place to hone your eCommerce skills and hear about the latest trends from leading experts.
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Tax Jurisdiction

Collecting sales tax? Watch out for these jurisdiction pitfalls

Making sure you know which tax jurisdiction covers your sales is the key to getting everything else right when you’re a small business collecting sales taxes.

Sometimes figuring out the tax jurisdiction is a no-brainer, but it can also be trickier than you might think. Here are some common jurisdiction pitfalls to avoid to make sure you’re getting sales taxes right.
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Should you sell on marketplaces?

Should you sell on marketplaces?

The answer to today’s question varies. Some people feel that marketplace commissions are prohibitively high. Others have seen their sales greatly increase through marketplaces and wouldn’t dream of going back.

While some professionals and agencies take a stance for or against the use of marketplaces, online communities abstain from making general recommendations because each case differs—and with it the relative merit.
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E-commerce success story: How Tealer conquered a unique Tshirt market

E-commerce success story: How Tealer conquered a unique Tshirt market

Tealer is a French streetwear-inspired clothing brand. The company started out with a brick-and-mortar store and added an online component in 2012 with PrestaShop. Today, the site represents half of the company’s turnover, and has been growing each year for the last 3 years. In 2015 alone, they recorded 15,000 new customers!

Listen to founder Alex, and to Community Manager Popsy, explain how he grew this family company using PrestaShop’s open source ecommerce software and a few marketing best practices.
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Interview with Lawrence Rosen, author of the Open Software Licence

Interview with Lawrence Rosen, author of the Open Software License

Open Source is written into the very DNA of PrestaShop: the source code of your favorite e-commerce solution is distributed under the Open Software License (and the Academic Free License), which allows PrestaShop’s source code to be used, modified and shared under defined terms and conditions.

Attorney and computer specialist Lawrence Rosen is the author of the licenses used by PrestaShop. We had the privilege of asking a few questions. Here’s what he had to say…:
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How to use UGC to improve customer experience

How to use UGC to improve customer experience

UGC can be a real magnet for shoppers on your eCommerce site. There are different ways that you can incorporate UGC on your pages in order to cater to shoppers at different stages of their shopping journey. Let’s have a closer look of how UGC can be incorporated onto your online store.
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