What are PrestaShop Modules?

What are PrestaShop Modules?

As a PrestaShop user, you should be pretty familiar with the term “module.” You might even have heard of front office modules, back office modules and official modules. But what exactly is a module anyway?

Today Chris Machin explains the concept of modules, what they are, and how to use them to maximize your PrestaShop store. As a Partner Manager, he works side by side with other companies to create connector modules – but more on that later!
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11 SEO questions you need to answer before starting an online store

11 SEO questions you need to answer before starting an online store

Search engine optimization: you know it’s important and you know you have to do it. But where do you start? After all, there are people who spend all day, every day doing nothing but SEO. You, on the other hand, are a busy online business owner with more priorities than you can count.

Fear not. Underneath all the acronyms, keywords and links, SEO is just marketing applied to the web. It’s a relatively simple, easy to apply strategy that admittedly demands patience, but that with a little planning, any ecommerce entrepreneur can wield to their advantage.

As PrestaShop’s resident SEO guru, I’ve put together the 11 SEO questions you need to ask—and answer—before launching your online store. The questions build on one another to construct a simple SEO strategy that covers all the basics. If you follow my advice, you’ve got a good chance of breaking through the noise and rocketing to the top of search results.

Here we go…
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Google Analytics: Getting Started with Enhanced Ecommerce

Google Analytics: Getting Started with Enhanced Ecommerce

Enhanced Ecommerce is a recently introduced Google Analytics ecommerce feature that enables the collection and analysis of rich ecommerce behavioral and transactional data.

Specifically, Enhanced Ecommerce helps marketers and ecommerce managers better understand customer behavior and the effectiveness of their merchandising efforts. It provides unique insights into:

  • The number of visitors who viewed specific products
  • The number of users that added or removed a product from their shopping cart
  • The number of completed or cancelled transactions

In addition, Enhanced Ecommerce enables you to track conversions at the product, average order value, and even refund action levels.
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How to gather more emails for your online store

How to gather more emails for your online store

Today we welcome back Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. MyWifeQuitHerJob.com reaches over 200,000 monthly readers and has been featured in The New York Times and The Huffington Post.

In his last blog post, he shared the importance of on-site search. Today he shares tips on how to gather more emails for your online store. Let’s get started.

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4 Creative Ways to Reward your Customers

Inspiration for Marketing: 4 Creative Ways to Reward your Customers

It’s great to convert visitors into buyers, but it’s even better when you convert buyers into loyal customers. Customer loyalty is less costly and easier to achieve than acquiring new customers, making it one of the most powerful levers in the development of a sustainable and profitable activity.

Today, our focus is on rewards. We’ll show you 4 ways to reward your customers without breaking the bank: small, simple gestures that make a difference.

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brinks

Online Payments 101: What It Means to Accept Payments Online

There’s nothing quite like starting your own online business. The excitement. The optimism. The… online payment processing? If you want to turn a profit, you’ll need some kind of online payment processing. But unlike some things, the typical online payment services offered isn’t recommended for DIY devotees.

That’s not to say you can’t process your own payments. If you want to set up a merchant banking account, build your own secure server, and make sure all your data storage and handling techniques meet strict compliance rules, by all means, have a go. If not, well, Brink’s Checkout is here to help.
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Don't forget the marketing in marketing

Don’t forget the market in marketing

Marketing is a critical part of any successful ecommerce business. While a multi-pronged approach is necessary for marketing any store, it’s crucial to first focus on your target market. Knowing who makes up this target market will help you get your message to them across all marketing channels – PPC, SEO, social media, email, affiliate, and any others you might target.

In this post, I’m introducing you to customer personas and the process of identifying your ideal customer to better focus your marketing efforts.
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