PourquoiExpérienceLogistiqueImportante

E-commerce delivery: Why is it essential to provide an optimal logistic experience on your web shop

Delivery

Delivery is becoming increasingly important for online shoppers. These days, many web shops are focusing on delivering orders as fast as possible, but they often do not offer enough options. A European study (MetaPack “Flexible delivery options” 2015) with 3,000 online shoppers, aged 18 to 65, indicated that the logistic experience is key in the online buying process. No less than 49% of the consumers is willing to pay more for their purchases if they can select various delivery methods.

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6SmartCompetitivePricingTactics_1

6 smart competitive pricing tactics for eCommerce companies – part 1/2

Competitive eCommerce pricing is not just price-matching or undercutting competitor prices.

By using the right competitive intelligence technology, eCommerce companies can go way beyond that and competitively price in a more analytical and profitable way. I’ll show you how you can do just that by focusing on some often-neglected business scenarios that occur in eCommerce.

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6OutdatedDesignToGetRidOff

6 Outdated Designs You Need to Remove At Once from your Website

Back in the day, websites captured users’ attention by using cool animation and effects. It’s 2016, and these tricks don’t work anymore.

The users of today are web-savvy and have a short attention span due to their fast-paced lives. So, you’ve got a mere 15 seconds to grab their interest to your website. Based on this evolution, new web design trends focus on providing a better experience that won’t infuriate the users and make them exit your site.

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9fonctionnalitésBoutiqueModeAccessoires

The Nine Essential Features of an Online Fashion and Accessories Store

If you run a fashion-oriented ecommerce business, then you’re already aware of the particular needs and challenges of selling clothes, shoes and accessories online: mobile accessibility, simple and fluid navigation and attractiveness are just the beginning.

Here at PrestaShop we’ve put together a list of the best modules for your online store so you can perform stronger in every aspect of your business. Adopt these e-commerce best practices to optimize your fashion store!

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AttractClients_LaunchingOnlineBusiness

Attract clients when launching an online business: Interview with Rachel Bouchon of Atelieramour.com

Rachel Bouchon turned her experience in the lingerie industry into a successful online business: www.atelier-amour.com is an innovative company that takes the challenge out of buying lingerie as a gift or as a personal treat. In today’s interview, Rachel shares her advice for laying the groundwork for a successful website in order to attract customers from the very beginning.
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3 steps to building a Personalized Customer Experience on your Ecommerce site

3 steps to building a Personalized Customer Experience on your Ecommerce site

Ecommerce is becoming increasingly competitive. Customers shop around more and their buying cycles are longer and longer; traffic is harder and more expensive to attract.
Most critically, customers have more power than ever before. So how do you keep your store from drowning in the crowd of choices? Personalize. In today’s video, Francois Bouquet, Head of Business Development France at NOSTO explains the importance of listening to individual customers in order to attract, convert, retain and optimize traffic.
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