30 Call to Action Verbs for your online store

30 Call to Action Verbs for your online store

Call to action (CTA) buttons are essential for converting visitors that land on your website. Great CTA buttons engage the shopper and entice them to complete an action, from adding products to a cart to making purchases.

Just as your website design and products give your website character, the words you choose for your CTA buttons can give your site an edge. Making subtle changes to your Call to Action text can impact your shop’s effectiveness.Today we’re sharing 30 call to action verbs to liven up your online store.
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A beginner’s guide to designing lead magnets

It takes time to build trust, instill confidence and build a relationship with your customers. Let’s face it: most of them won’t buy anything on their first visit. Customers are either browsing, doing market research and comparative analysis or not entirely sure your offer is what they need. It’s why you’ll need something to engage your customers with something we call a “lead magnet.”

Today technical blogger specializing in PrestaShop and ecommerce consultant, Amelia Johns shares her beginner’s guide to designing lead magnets. Read on to learn more. Read more


5 tips for a successful sales campaign

5 tips for a successful sales campaign

While no business can or should depend on sales promotions alone for communicating and connecting with customers, they are an important part of building customer relationships. When used as part of an integrated marketing strategy, sales promotions can help to increase traffic, reinforce visibility and drive sales.

The five tips presented in today’s post should give you food for thought for building your next sales campaign.
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Online store web design: homepage structure

Online store web design: homepage structure

Redesigning your online store is easier than you think. But before you select colors, fonts and images, you need a clear idea of what your homepage structure will look like. Ask yourself the following questions:

  • What information is essential for my customers?
  • Where and how can I position this information?

In this post, we outline the essential elements of any online store’s homepage. Adapt them to your needs to design a homepage that increases sales and strengthens your brand image.
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Get your free ecommerce store evaluation

Get your free ecommerce store evaluation

Running an ecommerce business is a lot of work, we get it.

It’s easy to lose perspective when you’re juggling so many priorities: is your site design drawing customers or chasing them away? Are you giving customers a memorable shopping experience that will keep them coming back or losing them before they hit checkout?

The beginning of the year is a great time to step back and take a look at your site, before summer sales and the back-to-school season descend upon us (they’ll be here before you know it!). To help give you perspective, we’ve launched an Ecommerce Evaluation of the Month project. Read more


A guided visit of PrestaShop’s new Paris headquarters

A guided visit of PrestaShop’s new Paris headquarters

In the eight years since PrestaShop was founded in 2007, 230,000 stores have been created and 800,000 members welcomed into our worldwide ecommerce community. The PrestaShop story has been marked by several important milestones, and March 31, 2015 is no doubt one of the most exciting: on that brisk morning, 115 PrestaShop Paris employees discovered their brand new office, a fresh, convivial space that embodies the PrestaShop team spirit.

Come on and explore #PrestaShopHQ with us!

The building was impossible to miss: an enormous banner waved a welcome to teams on opening day. (We’re still wondering how they got it up there…)
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gretel

A mom and an entrepreneur? Gretel Home’s mommypreneur is living proof it’s possible

An inconvenient truth for most women like myself is that we often have to sacrifice time in order to start our family –time that usually falls smack-dab in the middle of our careers. Do we choose to spend our time doing what we love or be there to experience our children’s “firsts”? The hardest part about this choice is that there is no easy answer–and more importantly, no right answer.

Mommypreneur and PrestaShop Merchant Abby Kellett decided she wanted to take part in her daughters Beatrice and Josephine’s lives, even if it meant leaving her career. This choice allowed Abby to spend time with both her daughters and watch them grow. But Abby soon realized that the enjoyment she got from being a mom couldn’t replace her passion for interior design. So she searched for opportunities that would allow her to be a mother and work in interior design at the same time. The perfect compromise was to launch Gretel Home, an online interior design store, with PrestaShop. Read on to hear all about Abby’s mommypreneur story.
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Le Slip Français: From Friendly Bet to International Success

Le Slip Français: From Friendly Bet to International Success

One of the most unique French e-commerce sites on the marketplace was launched in September 2011 after a friendly bet. Is it possible, the friends wondered, to launch a successful venture in any field whatsoever, with nothing but a nice story and beautiful French-made products? “Not with just anything,” came the challenge. “For example, it’s impossible with men’s briefs!” Guillaume Gibault, a 26-year-old HEC graduate, replied: “Impossible with men’s briefs? Not if they’re French!

Fast forward to the present. Guillaume currently employs 15 people at Leslipfrancais.fr and earned €1.5 million in revenue in 2014.

I had a chance to speak with Clément Coignac, Web Manager at Le Slip Français, who told me this exciting story about men’s briefs.
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Is your ecommerce store ready for Google’s mobile-friendly update?

Is your ecommerce store ready for Google’s mobile-friendly update?

Breaking news: starting April 21st, only mobile and responsive sites will appear in Google search results on mobile devices. If you read my predictions for ecommerce in 2015, then Google’s announcement probably isn’t a big surprise–I was pretty sure this would be the year of mobile.
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