First things first: stop thinking about email campaigns as relics of a bygone era that are falling into decline. Only poorly designed and badly prepared campaigns end up like this.
These days, up to 10% of e-commerce transactions come entirely from email campaigns, which means that any company that wants to sell online has to understand and integrate email best practices.
A good campaign still has a healthy future if it has a simple layout, is quick to send, and has instant results that you can analyze. Here are 10 tips to ensure effective, sustainable campaigns.
When most companies need to ship packages, they usually turn to what they know – UPS or FedEx. These two carriers are the first choice for many companies because have built their reputation with great marketing and do a great job overall. However, there is an overlooked, often under-appreciated alternative that may be worth your consideration when making shipping decisions – The US Postal Service (USPS).
Shoppers are more discerning and demanding than ever thanks to their increased experience with online merchants–they’re also better at telling a fake from the real deal.
In part 2 of our article on responding to customer fears, we address some of the more practical details that make shoppers hesitate to click through to checkout.
If you’re like most writers, you find that writing about yourself always seems impossible. No matter how long you stare at the blank page, simply thinking about writing content about yourself brings on a bout of writer’s block. It’s probably the reason the content for your About page has gone unfinished… until now.
Today we’re sharing 6 simple content ideas to help you write your About Us page. If you’re lacking content, we’ll give you examples of what you can include. If you have too much content, we’ve also got you covered with helpful questions to narrow it down. Whether you’re drafting your About Us page for the first time or simply updating it, read on for content ideas. You’ll be done in no time!
If you’ve opened an online business with PrestaShop, then you know that we provide your store with a free domain name – [ShopName].PSwebstore.com. While this domain name will definitely get the job of pointing visitors to your shop done, you might want to consider giving your store its own custom domain name. To help you decide if this is right for your business, check out our 5 reasons your online store needs a custom domain name.
When it comes to setting up an online shop, one of the first things you need to consider are your hosting options. With PrestaShop, you can opt to use our hosted version, PrestaShop cloud, or download the software onto the host of your choice. In this article, we’ll cover the basic elements you should consider when you’re picking a hosting provider for your ecommerce website.
Today I’ve interviewed PrestaShop developer, Joe Siwiak about the basics of hosting. Read on to decide which hosting will work for your online shop.
Ecommerce is no longer the intimidating final frontier of retail it once was; customers are used to shopping or at least browsing online. But that doesn’t mean they don’t worry about things like credit card theft or hidden costs.
In this two-part article, we’ll address 7 major fears customers have about shopping online, and give you some ideas about how to address them all from first click to final sale.
Call to action (CTA) buttons are essential for converting visitors that land on your website. Great CTA buttons engage the shopper and entice them to complete an action, from adding products to a cart to making purchases.
Just as your website design and products give your website character, the words you choose for your CTA buttons can give your site an edge. Making subtle changes to your Call to Action text can impact your shop’s effectiveness.Today we’re sharing 30 call to action verbs to liven up your online store.
It takes time to build trust, instill confidence and build a relationship with your customers. Let’s face it: most of them won’t buy anything on their first visit. Customers are either browsing, doing market research and comparative analysis or not entirely sure your offer is what they need. It’s why you’ll need something to engage your customers with something we call a “lead magnet.”