3 Reasons why UGC is good for ecommerce

3 Reasons why UGC is good for ecommerce

Why do people shop online? Mostly for convenience. But the novelty of being able to buy anything and everything from the comfort of their own homes has long worn off for many consumers. We are now looking for the innovative, the quirky, the original and really outstanding shopping experiences that are as good or better than the ones in physical retail.
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The Power of Great Product Content

The Power of Great Product Content

How many products do you sell? If you offer more than one product, you may find yourself working tediously to put together information for each item. Hundreds of products later you might find yourself asking, “Is this worth it?” To help us demonstrate the power of having great product content we’ve asked Michelle from Salsify to share the her top 3 reasons for working hard on product content.
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How to Raise Capital for an Ecommerce Startup

How to Raise Capital for an Ecommerce Startup

Have you ever wondered how those ecommerce startups raise all that money to get started?
In today’s video, Serena Capital breaks down the basics of raising funds for a business. You’ll learn how an investment fund works, where to turn to find investors, when to raise capital and how to put together a proposition to cinch the deal.
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eCommerce Success Story: Selling Fly clothing since 2000

eCommerce Success Story: Selling Fly clothing since 2000

When we interview PrestaShop merchants for success stories, one thing seems to come out time and time again — they have a passion for the products they sell. Jonathan Hedden, owner of FlyClothing.com, is no exception, only he started selling online before PrestaShop was even created.

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