Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole catalog. On the contrary, when it comes to pricing, merchants should get as creative as possible with their marketing efforts, because different pricing strategies can dramatically affect their bottom line. Here are three very clear reasons why every eCommerce company should always test and optimize their prices.
Shipping orders is one of the most important parts of running an online store. In fact, there is no other way to reach your customer? Lots of companies are offering shipping solutions with multiple delivery methods. The fact remains that shipping is expensive, a domestic shipment already costs around 5€ to 6€. Moreover, customers expect the delivery of their orders to be free, as this is standard the major ecommerce companies like Zalando. A big part of the online retailers cannot offer free delivery, as it is too expensive.. That’s why it’s important to implement the right shipping price strategy for your online store. 64% of online shoppers abandon their shopping cart because of too high shipping costs. This is why it’s important to set the right strategy for your shop.
A subscription strategy is relevant for 90% of ecommerce companies. Subscriptions can apply to physical products, virtual products, delivery (through Premium delivery), or services. Offering customers subscriptions or product boxes will help to increase your monthly earnings and build loyalty. Learn how to offer subscriptions to different products, or a delivery service, with your PrestaShop store.
Sending e-mails as often as possible to the highest number of customers possible… That’s a reaction that’s still ingrained, but it can actually cause opening and click rates to fall! Read more
Blogs, social networks posts, newsletters—a handful of ways exist to reach your target audience and attract them to your online store.To succeed, you’ll need to come up with some relevant and original content! Read more
The popularity of an online shop amongst consumers depends increasingly on the selection of payment methods available. At the end of an order process, customers want a selection of payment methods that they like to use and that are both simple and practical. Customers will only complete a purchase and be satisfied with their shopping experience when this is the case. In a survey carried out by the ECC Cologne e-commerce centre1, 42% of respondents said that they would shop with a competitor if none of their favourite payment methods were available. Read more
You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the thriftiest to the most hurried—and your store’s design is adapted to your product universe.
Congratulations! You’re ready to speed up sales on your online store.
Check out these five tips to maximize sales with efficient and easy-to-use modules.
Cart abandonment costs online merchants trillions of dollars worldwide. There’s no such thing as a 0% shopping cart abandonment rate. But by applying the best practices in cart recovery, you can convert one out of four lost shoppers into sales. How? Learn from some of the most common mistakes online merchants make when trying to recover their lost shoppers. Read more
The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more effectively reach a wider target base while reducing operational constraints. Read more