Website evaluation: Les Minions

Website evaluation: Les Minions

Thank you to everyone who responded to our free website evaluation post. It was difficult to choose one example from among so many great stores, but we hope our advice will help everyone who reads the analysis.

The first store to receive a free evaluation sells a pretty irresistible product: Minions! I’m sure many of my PrestaShop colleagues are already rushing to find the link to the store.

Let’s take a closer look at how this French e-commerce store could optimize navigation and indexing. While there is no magic potion, the tips and best practices we suggest for each element can often be applied to other online stores too.

So why not try them yourself?
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prestashop-v1.6.1.0

Delivering a new and improved v1.6.1.0

Earlier this month, at PrestaShop Day, we unveiled our Puffin mascot – Preston. He might be the first thing you notice about PrestaShop v1.6.1.0. However, this version brings more than just a pretty face. It boasts huge performance optimizations, enhanced EU compliance, refined tax, price calculations and more than 500 improvements. Read on to see all of the goodness in version 1.6.1.0!

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Support your ecommerce business with social media (Part 2 of 2)

Support your ecommerce business with social media (Part 2 of 2)

Have you set up your dashboard and defined the focus for your social media kit as we outlined in the last post? Yes? Great ! Let’s take a look at the final step to making your social media strategy truly unique so it stands out from other competing ecommerce businesses.
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Intermediate Guide to Enhanced Ecommerce

Intermediate Guide to Enhanced Ecommerce

I explained the benefits and measurement model of enhanced ecommerce in the “Getting Started with Enhanced Ecommerce” post a while back. Now we are going to delve a little deeper into the structure of enhanced ecommerce tracking code, covering all stages of the product life cycle and enabling the use of the enhanced ecommerce plug-in.

The enhanced ecommerce plug-in for analytics enables the measurement of user interactions with products on ecommerce websites across the user shopping experience including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, flowing through the checkout process, transactions and refunds.
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Straight to the source: where should I get my ecommerce products?

Straight to the source: where should I get my ecommerce products?

One of the most important questions online entrepreneurs must ask themselves is: where will my products come from? How you choose to source your products will have an impact on your business model, margins and overall operational structure. In today’s post, we’ll go through several sourcing options to help you decide what’s right for your business.
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pricingproduct

Top 6 Questions to Ask When Pricing a New Product

Launching a new product should be more of an enlightening experiment and less of a nightmare. The difference between a flop and a smash hit can depend on factors ranging from marketing to pricing. In this article, we’ve asked Wiser content marketer, Angelica to share her advice on the pricing side of introducing a new product to market. She’ll get you up to speed on the strategies you can implement to hit your new product launch out of the park.

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Support your ecommerce business with social media (Part 1 of 2)

Support your ecommerce business with social media (Part 1 of 2)

Today, we welcome Hanna Oeljeschlaeger, Social Media Coach for DACH & UK at HootSuite. Knowing how complex the social media landscape can be to navigate, she’s going to share strategies e-merchants can use to identify the most effective social networks for improving web traffic and customer communication, without wasting money or time that could be better spent on developing core business.

In less than a decade, social media has gone from being a “fancy add-on” for a Business Plan to offering an actual set of practical tools which helps ecommerce businesses connect with potential customers. Social media enables marketers to conduct in-depth research within identified target segments, create personalized messages, interact with audiences directly and react to changing market conditions in real-time. So the question is no longer whether to include social media in a business plan but how to include it.
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