[MODULE] Fast Lane Checkout

[zs]

We have created Prestashop module for Fast Lane Checkout


Why we did it?

...because all competitive e-commerce solutions have one-page-checkout solution. They already know the advantage. See our summary report http://zoosshop.com/?page_id=128

...because you are loosing the money if you don't have it.

The module makes checkout process in Your store simpler and faster. Standard PRESTASHOP checkout procedure requires going thru several different webpages (registration, address confirmation/updates, shipping options, payment options) to finalize the transaction and payment process. This is not effective and in the end may result in loss of revenue.

Fast Lane Checkout Module can help you to change this situation. It simplifies checkout process, allowing the customer enter the delivery address and then select all important checkout options using single webpage.

But Fastlane Module is more than just that!

Fastlane is targetting also different customer needs. It allows gathering non-loyal, "ocassional customers". Customers who are not willing to register, but wanting just buy something and go. Customers with this profile don’t like registrations (they feel that they reveal their personal data), often forget the passwords, find password reminding procedures anoying etc. Currenlty PRESTA has no offer for them. The Fastlane fills this gap. This is not just “two web pages less to go”. This addtionally introduces user friendly flow for occasional customers. It removes all obstacles causing that you loose them. It enables “hidden registration for occasional users”, "no passwords" and "multiple guest registrations with the same email".
For loyal customers you will have still the regular flow… And they will remain loyal… Nothing will change for them.

Have you ever analyzed in your shop how many customers added something to the cart and then resigned seeing that registration is needed? Lots of people buys single items and never go back (or think they will never go back). We think this is common especially in “large item sale”. Please, check how many customers with just single order (occasional) you had in your webshop? We believe that with Fastlane you could have much more of them (for sure you have already lost number of them and you will never know how many).

Why not to improve and have and option for occasional user?


Guest Login Feature

Registered customers and Guest customers (using Fastlane) are separated.
Guest customers are not "reserving" their mail address. They may come back, use Fastlane again using the same email and different delivery address. It gives many benefits e.g. members of one family can order separately using common email address and their own personal info, someone can use his email and easily register delivery to address abroad.
Registration reserves email and prohibits it for use in next registration attempts. Registered users can still use fastlane mode if they want.


Configuration

Fastlane Checkout module is integrated with global PRESTASHOP settings connected to Voucher use, Gift packaging, Recycled Packaging, shipping option and set of Payment Modules. Changing any of these options should be reflected immediately on Fastlane checkout page.
The module configuration allows selection of fields to be displayed during registration phase. It is possible to hide mandatory fields like first name, last name, address etc. but you need to configure values to be used during Fastlane checkout process.

User friendly

Module is AJAXed and automatically updates info about cart content, totals and other info if any of checkout options are changed by customer (without whole page reload).

Please visit our website http://zoosshop.com and try our DEMO .

The module price is 39Euro.
The upgrades of our software modules are always FREE

---------------------------------
Release notes:
v1.5 - ShipToPay Module support (ajaxed!) added
v1.6 - Support for stores with disabled Terms-and-Conditions added
v1.6.4 - Automatic support for our new Delivery Date Picker module - used often by flower shops and gift shops
v1.7 - Few new features added
v1.8 - Full support for all PRESTASHOP 1.3 features including DNI/NIF/NIE numbering, updated tax calculations etc...

Attached File(s)

•  FastlaneBackoffice.JPG (84bytes)
  Number of downloads: 8047
•  Fastlane registration.jpg (166bytes)
  Number of downloads: 8825
•  Fastlane options.jpg (149bytes)
  Number of downloads: 8424
•  Fastlane login.jpg (153bytes)
  Number of downloads: 8192
•  Fastlane.jpg (183bytes)
  Number of downloads: 8431

[thehandlestudio]

hi there, just tried your demo checkout and i got this error

Fast Lane Checkout Module error: invalid licence

Regards,

Mark.

[zs]

Thanks for information. We are fixing now :)

BR,
zs

[radders]

You demo site seems to be down - something to do with it being free hosting so they don't trust you :)

[zs]

Yeap, looks like we need to move this demo to other hosting :). The DEMO is working again.

[radders]

Great that it is a module! Seems pretty simple, also it remembers your address if you go back and add something extra to the cart.

From initial testing a couple of problems. Try as I may I cannot get it to accept different billing and delivery addresses. (Yes, I do untick the box.) Also once you have entered the address as a stupid customer there is no call to action apart from the 'checkout' button in the minicart. The good thing is that at least it does not send you right back to the start of the checkout process.

I think the module should keep you informed of your progress in the checkout process and tell you what you are required to do next. In my case it was waiting for me to agree to terms.

All in all, potentially easy to use but at the moment can be a bit confusing/frustrating.

Suggestion:- Can you get rid of all the distracting crap in the right column during the checkout process (unless this is intended as a kind of upsell)?

[zs]

Thanks for you comments.

Regarding address change. The module was designed to fit as much as possible standards of PRESTA. It may be changed according to your needs and requiremets in you store (may require some IT support - changing screen template files :))

Now about the current flow. If you want to use different billing address you must uncheck the box, than press the button "Add a newaddress". After you fill the new form your billing address is changed. No If you want to change/update any of the addresses you must use ">>>Update" links below each address. The idea behind this is that each Guest may have only up to 2 addresses as he cannot login back to guest account after transaction (this adress entities will be used just for single transaction). So there is no need to give him ability to register more addresses and waste DB space. But if You think that keepeing button "add new address" is important it may be done by simply change in screen template file (TPL). We can also make special configuration parameter for this in next releases. The roadmap will be collected....

Thanks again

[radders]

OK, I understand the logic but if the customer unchecks the box and updates the billing address I think he would be frustrated and confused that the shipping address changes too. After all, he had unchecked the box.

Could it be possible that a new (second) address would be created automatically at this point?

[Fabrice]

cool idea. looks nice to me.
but question : you mention "Registered customers and Guest customers (using Fastlane) are separated." What does that mean ? How does is interact in the back office ? is it different from a "normal" customer ?
Other question : I set some specific terms and info in my cart - will they be displayed in my express checkout process ?

Last question (before buying) : I want that my customer gets the different registration mails. As I include in a specific offer when registering, what is about these mails ? are they also sent out using Fastlane ?

tks for your short answer... :-)

[zs]

Thanks radders we understand your point now. We put it in the backlog. We'll think about this extension in the future.

Regarding Guest customers. There is no difference in the back office . The data registered during checkout are shown on order processing page. The only difference is the processing during checkout. Each time you are using FastLane (Guest Login) new "Guest" customer is registered in database. Therefore you may enter any email (also the one that was already used in registration). You can also use the same email with different name or address following fastlane checkouts.
Registered users are processed like in standard PRESTA. If you register, Your email cannot be used in other registration.

Regarding "special offer" emails, we don't know precisely what you thinking about. Guest users are just like regular ones If if is extension it may not work. If this is standard should work but we cannot promise as we didn't targeted this functionality.

"The terms in conditions" are taken from CMS like in standard PRESTA. If you change them in PRESTA they will change in Fastlane. If you want to have "external page" as Terms and Conditions you must update one of fastlane template file.

[Fabrice]

tks zs !

the question about "special offer" emails : is it possible to have the checkbox for the newsletter displayed in your checkout process ?
this generates a mail which sends e.mails to customers.

[Fabrice]

on the other way : do we have the possibility to personnalize informations which are displayed on the checkout options form ?

[naro]

I'm wondering if it would be possible to provide shipping and payment before user has to enter personal details. I like shops where i can check how much my favourite shipping costs and what are payment options before I decide to write everything about myself.

Anyway, thank you for another option of fast checkout module.

[Fabrice]

hello ! is there anybody out there ? ;-)
without joke, I am interesting by bying this module. but need answer about question #10 and #11 - tks for your short answer zs.. ;-)

[Fabrice]

another question : how does it work with the fidelity programm ?
will the Fast Lane account be credited with the fidelity points ?

[zs]

Hi Fabrice,

Please see updated information about module configuration in very first post of this thread.

Regarding "special offer" emails.
We decided that this is not very usable for guests accounts because the same email can be used many times in Fastlane. Each “Fastlane checkout” creates separate user with possible redundant email. Allowing selection of "special email" option could result in mail spam flood as we expect the same "special offer" emails could be sent many times to the same email. I think "special offer" emails could be tight to "Registered users" tempting for registration saying something like "If you want to receive our special offers, please register". Fastlane is rather for occasional users.

Regarding "fidelity points"
We think the guest accounts will be credited but guest users will not be able to reuse them as they cannot login. They have no password.

Regards,

ZOOSSSHOP Team

[Fabrice]

Hi zs !

well, so, that sounds VERY different to me. no password ? why ?? why couldn't these account been used again ? why is the password not autogenerated for instance ? or simply created by the customer during registration ?

I do not understand the idea about not creating a "regular" account.
I can not understand, as a customer, that I won't be able to use fidelity points for instance... that's really a big problem.
I thought that the idea was not to limit the advantages, but to create a faster account. to get more sales.
If that point is confirmed (the customer has finally not a regular and VALID account), all advantages linked to these accounts are also lost. What a curious strategy...

So, this solutions which sounds to me very promising, has finally a major problem. I do not want to mislead my customers (proposing fidelity programm for instance and not giving them possibility to be in).

[zs]

But "registered users" may also get benefit from Fastlane!

If you enable this option if backoffice Your registered users will be moved to all-in-one checkout page just after login or regular registration steps. So you will keep all benefits of registerd users and additionally Fastlane checkout screen for them. Please try our DEMO and try to register. It is just configured in this way for registered users. (Our SHOP does not use this option uses old flow for registered users).

But Fastlane is giving more than just that!

Fastlane mode registration is just targetting DIFFERENT needs. It enables gathering non-loyal, ocassional customers. Customers who are not willing to register, but wanting just buy something and go. Customers with this profile don’t like registrations (they feel that they reveal their personal data), forget the passwords, find password reminding procedures anoying etc. Currenlty PRESTA has no offer for them. The Fastlane fills this gap. This is not just “two web pages less to go”. This addtionally introduces user friendly flow for different customer profile. It removes all obstacles causing that you loose occasional users. It enables for them “hidden registration for occasional users”, "no passwords" and "multiple registrations with the same email".
For loyal customers you will have still the regular flow… And they will remain loyal… Nothing will change for them.

So summarizing you should say someting like that on your web page: "If you don't want to register use Fastlane" and "If you want to get points and "special offers" please register, and you ill get these benefits". That's all.

BTW. Have you ever analyzed in your shop how many customers added something to the cart and then resigned seeing that registration is necessary? Lots of people buys single items and never go back (or think they will never go back). We think this is common especially in “large item sale” like.... DECO sale. Please, check how many customers with just single order (occasional) you had in your webshop? We believe that with Fastlane you could have much more of them (for sure you have already lost number of them and you will never know how many).

Why not to improve and have 2 in 1, Fastlane for registered and solution for occasional users?

BTW2. You can also configure and enable Fastlane just for registered users. But it requires currently editing template file (TPL).

[Fabrice]

Hi zs !

Thanks a lot for taking time to answer.
I do now better understand the concept, and do globaly agree with your analyze.

You're right when you say that some customers needs fast registration and perhaps will never come back again. BUT, the idea is to keep the customer, isn't it ? So I propose you to add a function : the possibility to "transfer" a "visitor" to a "regular customer" status.
By clicking a single button, the customer (or in BO) should agree or not that his account could be created automaticaly (and getting password also automaticaly) - is that possible ? by adding a small text, we could explain him that checking this box would give him some advantages. If not, he will be considered as a visitor, with no account creation ?
what do you think about that zs ?

[zs]

Hi Fabrice, Please see my previous post. I have edited/changed it explaining better the concept. The main information is that “registered users” may also use Fastlane. I edited the post assuming that you are already sleeping. Good night.