Jirafe

Leading ecommerce merchants use Jirafe every day to make smarter marketing and merchandising decisions. If you want to increase your conversion rates, improve the effects of your marketing budget wisely and grow your online revenues, Jirafe analytics will tell you what changes to make to your online marketing activity and what product to promote on your store.

Any PrestaShop merchant can use Jirafe by following these three easy steps.

Step One – Click the Modules tab

Step Two – Click Analytics & Stats tab

Step Three – Check the box next to Analytics for e-commerce and press the install button.

Merchant Benefits

• Integrated inside PrestaShop

• Real-time data sync between website + e-commerce platform + analytics dashboard

• Data integration with other enterprise applications (CRM, email, search, display, affiliate, POS) coming later in 2012

• Data privacy not shared with Google or third party marketing companies

• Flexible report creation ability

• Data import ability

• Zero configuration time

Jirafe Reports

• Sales Funnel: Visits, Interested, Engaged, Ready to Buy, Completed Purchase

• Abandoned Cart: Total # of shopping carts created, #/% of carts abandoned, abandoned cart revenue, abandoned avg order value

• Visit Origin: Direct, Search, Website, Email, Social & Mobile

• Search Keyword: # visits, orders, revenue, conversion rate, avg order value, rev/visit

• Product Report: # visits, orders, revenue, conversion rate, avg order value, rev/visit

• Category Report: # visits, orders, revenue, conversion rate, avg order value, rev/visit

• Referring Website: # visits, orders, revenue, conversion rate, avg order value, rev/visit

• Bounce Rate

• Pages Viewed

• Exit Page Analysis