A rich snippet is a brief description of the products a user will see on your webpage; it appears in search results for all the major search engines. You can use Rich Snippets in different forms including: customer reviews, videos, prices, photos, etc. For example, you may want to include the different categories of your online shop to show customers exactly what they can find and lead them directly to the right page.
Essentially, Rich Snippets allow you to highlight specifics about your products to help the searcher decide whether or not your website is what they are looking for. Although Rich Snippets is not directly related to your SEO, using accurate details in your description will help attract the right customers and reduce your bounce rate.
By using Rich Snippets, you’ll gain better visibility and attract qualified visitors that will likely turn into customers. Searchers will immediately be able to understand what products your site carries and decide if they are interested before clicking.
Easily set up Rich Snippets for your PrestaShop powered store by using one of these modules and start getting the customers you want today. If you aren’t already using PrestaShop, download it for FREE and set up an online shop with all the features you need.