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The 5 Global E-commerce Trends for 2014

2013 has been another big year for e-commerce and we can expect this to continue forward with new trends emerging for the upcoming year. Keeping up with the constant growth and innovation of e-commerce is essential to stay competitive in the online retail market.

Let’s see what we can expect to drive the industry as we look forward to the the global e-commerce trends for 2014.

1. SEO, SEO and more SEO

Studies have proven that most of the traffic from search engine results goes directly to the top 3 results. If you’re looking to become competitive in the market, then focusing on valuable and engaging content is key. From pictures and videos to unique product descriptions and customer reviews, online merchants are going to have to take serious action to implement content that aligns with their strategy.

2. The Big Data Theory

2014 is the year where online merchants will make use of all the “big data” they have been collecting and make business decisions based off this valuable data. It will help online businesses accurately forecast buying trends, personalize the online shopping experience and understand their overall market to better engage and convert customers.

3. The M-Commerce Movement

If you’re not mobile-friendly then you’re not competitive, bottom line. Mobile platforms such as smart phones and tablets are changing the purchasing behaviors of online shoppers. Mobile commerce is sweeping the industry and shoppers will expect a seamless mobile shopping experience.

4. The Ultimate User Experience

With the use of big data on the rise, more and more online businesses will be able to provide their shoppers with a customized user experience. Allowing customers to save favorite products, a smooth checkout process and recommendations based on browsing habits are going to set the bar for customer expectations. Breaking down the barriers between online and in-person shopping is going to be all the craze for personalization in 2014. Read more about creating a user friendly experience here.

5. Now Everyone’s a Socialite

It’s true! Suddenly it’s socially acceptable for everyone on the internet to update their social networks on where they’re shopping, their latest purchases and share products they really want. If your customers are there then you should be too! Social media networks including Facebook, Twitter, YouTube and Google+ are expected to make a stronger impact on search engine rankings in the near future.

Of course, these trends are merely calculated predictions and there’s a chance their importance could be dominated by a new, emerging trend. However, it’s sure that the e-commerce market will continue to grow and that’s why staying informed on the latest trends is crucial to secure online success.

Start the New Year off right by powering your online shop with PrestaShop, the world’s leading e-commerce solution, for free today.

  1. Author: snade

    Date: December 12, 2013 at 5:33 pm

    Hi, interesting article,

    I have one question regarding point
    2. The Big Data Theory
    - how can the average prestashop merchant use Big Data ?

  2. Tatally agree SEO SEO SEO And just after the recent pr update things are going to become more rough and tough to rank higher in search engines
    and socilite being busi in soical media and available on mobile is the Only way to survive and compete
    it would have been better if some more tips were also shared

  3. Spot on! We’re also seeing a growing interest in the subscriptions model from existing stores and I think it’s about time store owners implemented them (where it makes sense of course) and also many have plans to go fully responsive, even if it means a lot of radical technical changes.

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