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A Shopper’s Guide to Cyber Monday

For those living in an unplugged world, Cyber Monday is the Monday immediately following the Thanksgiving holiday.  It is also known as the busiest online shopping day of the year.

Savvy buyers know how to spot a good deal when they see one, and just about every online retailer offers special pricing and promotions in an effort to attract new Cyber Monday shoppers.

Here are a few things to lookout for when searching for the best deals on Cyber Monday.

Free Shipping

Online retailers love to offer free two-day shipping on Cyber Monday… and rightfully so. This is one of the most effective marketing strategies used by e-merchants to drive increased traffic during the busiest online shopping day of the year.

This Cyber Monday, don’t be fooled into paying escalated shipping costs.  If you can’t find what you’re looking for and get free shipping too, then simply put, you aren’t looking hard enough.  Free two-day shipping should be a given on Cyber Monday.

Loyalty/Rewards Programs

Are you the type of online shopper loyal to brands? If so, you may be able to cash in a few loyalty/rewards points on Cyber Monday.

Many online retailers love to thank loyal shoppers by offering special discounts and purchasing incentives.  Therefore, if you’ve been offered special prices and promotions on hot-ticket holiday items from your favorite online store (check your emails), then get busy buying.

Seek Out Online Boutique’s

The kingpins of e-commerce are known to us all, and while online superstores house just about everything and anything under the sun, but  for the best Cyber Monday deals, we suggest you seek out small boutiques to complete your online holiday shopping.

Online boutiques often offer something the big-named players cannot, a personalized shopping experience. In addition, small boutiques typically provide individualized customer support, and they are willing to fight for your repeat business.

Another great reason to spend money in online boutiques this Cyber Monday is to help fuel small business.  Mom-and-pop stores may be dwindling on Main St. across America, but trust us when we say small businesses are abundant online, many of which provide the same in-store feeling we long for while shopping from our couches.

Conclusion

Not every great Cyber Monday deal will be driven by a website with outstanding SEO.  Therefore, go beyond the traditional Google search to find the best products, prices and promotions.

Remember, Cyber Monday is by far the busiest online shopping day of the year.  Merchants are vying for your hard-earned dollars, so feel free to be picky about whom you give them to.

OK. That just about covers it.  Enjoy the Thanksgiving Holiday everyone and remember, spend both your time and money wisely this Cyber Monday by being a savvy online shopper who knows what to look for.

Download PrestaShop’s free Holiday Guide for online merchants!

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