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Selling on Marketplaces: how to centralize your ecommerce inventory

In this day and age, selling on e-marketplaces has become relatively indispensable for small to large ecommerce business owners.

Building an online presence on European platforms such as eBay, Amazon, Rakuten, Zalando or la Redoute, just to name a few, can really give your business the boost it needs to grow and gain exposure to a large number of potential buyers.

Why sell on marketplaces

The most obvious reason for choosing to sell on marketplaces is that every month, these websites attract millions of online shoppers – realistically speaking, a lot more than you will ever attract to your website. In 2013, Amazon reported 237 million active buyers worldwide.

Therefore, it makes perfect sense to link your online store to key marketplaces and start reaping the benefits, which include:

- making your product available to customers in different demographics – international    exposure
- increased level of trust by the buyer, who is familiar with the marketplace and feels  safe
- security and fraud protection offered by the major e-marketplaces
- marketing benefits: eBay and Amazon spend millions in driving new customers to their  websites, as mentioned by is4profit.

Emarketplaces charge a fee to be able to use their services. However, when calculating the cost of acquiring a new customer versus paying a marketplace fee – it is worth the investment. Learn how to calculate your Cost of Customer Acquisition/ CoCA here.

How to centralize your inventory

If you have decided to sell or are already selling on multiple platforms, it is fundamental to have a system that will help you easily manage the availability of stock and gain visibility, across all channels. If, for example, a product sells out on eBay, as a store owner you should know – in real time – whether or not, that same product might be available on an another channel. Synchronisation of your inventory levels and order fulfillment, therefore, plays a major role.

Simply by installing a centralised system that will let you list, synchronise and distribute your stock across the various platforms, will allow you to streamline your operations, improve your overall inventory management and handle your entire sales cycle more effectively. One system to manage it all.

Neteven – European Marketplace Management

With over 8 years’ experience in working closely with the major marketplaces in Europe, Neteven has become the leading provider of Marketplace Management solutions.

In order to make it simple for you to sell more efficiently, and distribute your catalogue across the major European platforms at a click of a mouse, a marketplace management module has been developed for PrestaShop users.

The module includes the following functionalities:

- Inventory management
- Attributes and variations management
- Bar codes publishing
- Rich media product creation
- Automated listing
- Stock automation
- Repricing
- Optimization tools
- End of transactions
- Reporting tool

Synchronise your PrestaShop catalogue with Neteven and manage all your inventory from a single interface.

The Neteven module is native in the software and it’s compatible with v.1.4.01 – v1.6.0.6. It is also available for download, free of charge, on PrestaShop’s Official Marketplace.

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