It’s every e-trader’s dream: combining the new technologies of the internet and e-commerce to develop original ways to showcase their products with the aim of reproducing the physical experience of a product. There are many different ways to showcase your products. We took a look at four techniques you need to use to increase your website’s conversion rate.
1-Product zoom – an essential feature
Put this feature in your product sheets to enable the web user to zoom in on an item to see it in more detail. In concrete terms, this is a cursor that enlarges the part of the product photo that you place it on. Aims: to reproduce the physical experience of your products, reassure your consumers about the quality of your items and provide the best possible conditions for them to make a purchase. After inserting the zoom function into fifteen of its product sheets, Darty saw an increase of 25% in its conversion rate as well as greater customer satisfaction. Why don’t you add this highly effective tool too!
http://www.darty.com
2-A multimedia experience: Videos
Think about including videos in your shop, describing your products’ features, especially if lots of explanations are needed to use them. This will enable your customers to appreciate the full extent of their possibilities and therefore make them less reluctant to place an order. According to a recent survey carried out by RD Media Group, adding videos to your website to introduce your products will allow you to quadruple your conversion rate! La Redoute provides web users with videos showing their products in real-life situations. Visit their website (www.laredoute.fr) and be inspired!
http://www.laredoute.fr/
With over a billion videos watched every day, Youtube is an amazing opportunity for e-traders to increase the visibility of the products they offer. Create a Youtube account and upload your product videos. Take a look at Panasonic’s Youtube channel for inspiration, for example!
http://www.youtube.com/
3-Virtual changing rooms: discover a product in a fun way
To enhance their customers’ user experience, some ready-to-wear clothes shops offer virtual changing rooms. The web user enters their measurements to create a model in their own image. Next, they can try out clothes of all sizes on it and see the result. This way of showcasing a product is a tool that really helps e-traders to sell products, insofar as the customer can get a better view of the products on offer and is reassured by the experience. Take a look at fits.me, a site that offers a virtual changing room service for e-commerce sites, and see the full range of possibilities of this product showcasing technique for yourself!
http://fits.me/
Some websites showcase products using augmented reality visualisation procedures. Ray ban for example lets web users try on its glasses virtually. The customer takes a photo of themselves with their webcam and sends it to the site. They can then add glasses to their photo and see how they would look in real life. The fun side of this product showcasing technique wins web users over, who then share it with their friends via social networks. For you this means a higher conversion rate on your site and additional visibility for your offer.
http://www.ray-ban.com/
4-Virtual shops: a new buying experience
Virtual shops are turning out to be a useful way of showcasing products to persuade the most reluctant web users to buy. In practice, this involves providing your customers with a virtual shop similar to a physical point of sale. The web user can click on the product they are interested in and access its product sheet. These shops are designed in such a way that the user is placed in a familiar buying role and feels reassured. The presence of virtual sales assistants contributes towards this. The human side of these assistants puts the most anxious customers at ease. The conversion rate for virtual shops is turning out to be higher than that of classic websites. Why not take a look at the SFR shop, to get a better view of this product showcasing technique.
http://www.sfr.fr/