There are several solutions for managing abandoned shopping carts and thus generating higher sales. These solutions must involve an organized approach that aims to capitalize on consumer behavior:
- Timing: Send them an email as quickly as possible within the hour, so that the customer keeps his purchase in mind.
- Presentation: Ensure that the presentation of the email is simple and efficient. You don’t necessarily need to propose a new or different offer. Just ensure that the customer understands perfectly what he or she needs to do in order to complete the order.
- Content and Offer: The email sent can be a simple reminder, or perhaps it can serve as an opportunity to let the customer enjoy a special benefit, discount, or free shipping. In some cases, a feeling of urgency may be useful, like giving your customers a limited-time offer, which thus incites them to act now. This will greatly improve the plan’s efficiency.
- Planning: Though we recommend sending an email within an hour, we also suggest sending a second email (and maybe even a third!) which will strengthen the effectiveness of the plan. One week after the interrupted order takes place, it’s not too late to present a new product, or a new offer, and remind the customer that you are at his disposal.
- AB Testing: Don’t hesitate to regularly test different looks for your emails, different offers, etc. You’ll be able to learn the behaviors and needs of your customers.
- Tracking and Measuring: If you’re talking about the Internet, you’re talking about measurement! You must have dashboards specifically created to track everything about abandoned shopping carts– their number, their natures, and more. That’s how you’ll measure the effectiveness of your follow-up tactics.
Managing abandoned shopping carts fits perfectly into the overall management of your e-commerce site. Your e-commerce solution must be able to implement these tracking solutions in a way that is personalized to your needs. The simplicity, power, and flexibility of the PrestaShop solution is thus perfect for this important task.