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Ecommerce: must-have payment methods in Europe

Exciting times lie ahead: your ecommerce business is growing and you’re finally in a position to begin exploring opportunities across the border.

So, how do you prepare your ecommerce business for cross-border selling? Which key elements should you consider and implement on your website straightaway?

When it comes to online shopping there are truly no borders. Digital communities of online buyers have sprung up, looking for the best deals around the world. Representing a great opportunity for online stores, especially as global ecommerce sales are set to grow, according to recent studies by eMarketer.com.

However, even though the internet has undoubtedly paved the way for globalization and international exposure, allowing businesses to reach a much wider audience, the phrase ‘Think Global, Act Local’ is more relevant today than ever before!

Localization
Localization is a key aspect of cross-border selling and it should be carefully evaluated in order to convert foreign customers.

Three basic elements of localization should be considered:

1- Translating your website into the language of the country you wish to target
New Research clearly shows that most shoppers are likely to buy a product if they can place the order in their native language, as stated by Kwintessential.
- 55% of the participants affirmed that they prefer to buy a product from websites providing information in their own language; this figure was as high as 80% for people who don’t speak English

2- Displaying prices in the local currency
This will help buyers make a decision faster, as opposed to having to convert prices

3- Offering local payment methods
This is key to convert customers. Providing the preferred local method of payment, will prevent you from losing sales to your competitors.

What are the most relevant payment methods per country, in Europe?

The choice of payment method varies from country to country and is strongly related to the availability of local financial services. The table below offers an overview of preferred payment options, based on a study conducted by InnoPay – “Online Payments 2012. Moving beyond the web”.

HiPay Wallet: payment solutions specific to each country

HiPay Wallet is the only solution, in Europe, that provides alternative payment solutions specific to each country, in addition to the classic bank card offer.


HiPay constantly works and negotiates with banks, to be able to offer all the payments solutions that are used across Europe.

You can now allow your customers to purchase more easily and pay with their preferred payment options: bank transfers, cash payments, pre-authorized bank withdrawals, debit and credit card.

Below, an overview of some of the options available through HiPay Wallet:

HiPay’s module is available for the following countries: France, Belgium, Switzerland, United Kingdom, Spain, Italy, Netherlands, Germany, Portugal, Norway, Poland, Romania and the Czech Republic. The module is native in the software – for versions 1.5 and 1.6. Alternatively, it can be downloaded for free on PrestaShop’s Official Marketplace.

  1. Author: Frank Johns

    Date: May 26, 2014 at 10:16 am

    I think that one very important company is missing, especially when considering the online market – paysafecard. Many people who do not wish to give personal information online such as bank accounts or personal addresses chose to use the paysafecard so that they can pay without fear of identity theft, CC theft or the likes. It is a widely accepted method in the gaming field and it is becoming more and more popular throughout Europe. The card is available in 26 countries to date, not to bad.

  2. I like this article very much. I learned interesting things and wait again to write on the topic we are discussing in this article.

  3. Author: qefx

    Date: May 30, 2014 at 12:23 pm

    Uh, what about paypall? Also a MUST HAVE

    • Author: Deborah Penna

      Date: May 30, 2014 at 12:27 pm

      Agree. However, although Paypal is a global payment supplier,
      according to specific countries, people might prefer their local payment solution.

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