Internet users love to communicate and share information freely on subject they adore. Brands quickly took note, and many of them encourage these exchanges. Sharing is thus the key element to build a community: you want to establish a dialogue with your community members and aim to get your members to start dialogues between themselves.
Category Archives: ecommerce
May
04
2012
Luxury is beginning little by little to take over the net. While this sector may not be hit by the financial crisis, it’s nonetheless behind in terms of e-commerce. The largest luxury brands often use the internet as a medium of communicating their image, but not necessarily as a potential source of revenue. According to a study by Forrester & Walpole, only one out of three luxury brands have an online store.
Apr
27
2012
Any store today knows it needs to use social networks to promote its products and brands and communicate with its target clients, especially through Facebook and Twitter. Now a new social network is starting to create a buzz in the web world: Pinterest. Already the third most used social network in the world, this new American phenomenon is beginning gradually to spread to Europe, especially in Anglo-Saxon and Francophone countries.
In this report, we will decipher this new phenomenon and understand how online retailers can benefit from it!
Apr
19
2012
73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process, and 40% use the site’s internal search engine.
Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away. To respond to their needs and to improve searching, a new system has been set up: layered navigation. It is currently defined as one of the most major advances of search tools.
Apr
06
2012
Currently only 7% of European consumers buy online from a foreign site, yet many e-commerce sites are trying to extend their products internationally. Their main motivation is an increase of turnover; a study by Eurostat (Statistical Office of the European Community) shows that 11% of international e-commerce site sales come from foreign consumers. This strategy can really pay off. Here are three key tips for internationalizing an e-commerce site.
Apr
04
2012
Good news for our friends developers, we are proud to offer today the physical data model of PrestaShop, which has been updated to reflect the changes made in PrestaShop v1.4.7.2.
The main benefit of this document is to understand quicker the PrestaShop database and to easily identify the main tables (ps_product, ps_orders, etc.). Read more
Mar
16
2012
57% of e-commerce site visitors abandon their shopping carts if they can’t quickly find answers to their queries. You can easily lower this rate by proposing quick and direct answers to your visitors’ questions right within your store: add a live Chat!
Mar
09
2012
It is indispensable to properly analyze your store’s statistics. Study this data to plan your next move and learn if your past actions were conclusive.