In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at the largest online marketing conferences such as PubCon, SMX, SearchFest, SES and others. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you his insights into how SEO, PrestaShop and ecommerce work together.
What would be your first steps in starting SEO for a newly launched e-commerce site?
Most new e-commerce sites suffer from big problems that can be fixed easily. So the very first thing I would do is crawl and analyze it using our Site Auditor. My initial focus would be on identifying and fixing visibility issues. For example, I would want to know if any of my pages are accidently being blocked by robots.txt. I would follow that with fixing any blocked pages, broken links and/or broken images. Once you fix the search engine visibility, navigation and coding errors, you can then focus your energy on optimizing the META data and content of the site.