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Get ecommerce updates, news, and insider tips from the experts at PrestaShop!

Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!
 

SEO Experts | Jon Henshaw of RavenTools Speaks on SEO and Ecommerce

In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at the largest online marketing conferences such as PubCon, SMX, SearchFest, SES and others. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you his insights into how SEO, PrestaShop and ecommerce work together.

  1. What would be your first steps in starting SEO for a newly launched e-commerce site?

    Most new e-commerce sites suffer from big problems that can be fixed easily. So the very first thing I would do is crawl and analyze it using our Site Auditor. My initial focus would be on identifying and fixing visibility issues. For example, I would want to know if any of my pages are accidently being blocked by robots.txt. I would follow that with fixing any blocked pages, broken links and/or broken images. Once you fix the search engine visibility, navigation and coding errors, you can then focus your energy on optimizing the META data and content of the site.

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GitHub Tutorial Instructions for Beginners

With 25,000+ commits from 175+ contributors in only 18 months, PrestaShop’s GitHub branches are an enormous success. Use this Github Tutorial to join in on the action. Staying true to our commitment of being Open-Source, our GitHub Repositories are becoming increasingly active each day as more community developers collaborate together. We welcome and encourage everyone to contribute to our Ecommerce solution using GitHub. You want in? Great.  I’ll briefly describe what GitHub is and provide step by step instructions on how you can contribute to the PrestaShop software using GitHub.

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Test Server Setup For Online Stores

Do you have a test server? If not, you’re taking an unnecessary risk. Modifications on your online store will modify your databases and their connecting files.These modifications need to be fully tested before you implement the changes to your live server and Ecommerce website.

It’s crucial that you know how to manually copy your database and files from your live store to create a duplicate test server.


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How to Create a PrestaShop Module in 1.6 – Dashboard Plug-In

PrestaShop version 1.6 was resigned with you in mind. We worked closely with real PrestaShop merchants, developers and designers to create a refreshing new look and feel for the Dashboard. This new dashboard is optimized for UI/UX and features a variety of content blocks that can be customized with PrestaShop Module plug-ins to fit any online store’s needs.

Build a PrestaShop Module

This is great news for Developers as you can actually create your own PrestaShop module or plug-in to add even more features to the Dashboard. You can develop these Dashboard plug-ins and submit your creation to the PrestaShop Addons store or make them free for all to enjoy.

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HTTP 404 Not Found Error – How to fix it

A 404 Not Found Error can mean big trouble for an online store and it’s customers. Sales and customer satisfaction will drop. It is lose-lose situation in Ecommerce. Now, because I know you all are winners, we aren’t going to lose out with this pesky 404 Page Not Found Error. I’ll explain the Error and show you how to fix it for your Online Store. The next time you see this error, you’ll have the knowledge needed to fix the error fast and continue to make sales.

How to Recognize the 404 Not Found Error

There are many different ways that you might see this error message on your computer. Be aware that 404 Pages can be entirely customized by the owner of the domain. It can show up any way imaginable but these are some common words that you can look for to know if the Error you see is an HTTP Not Found Error 404
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How to Manually Back Up MySQL Database and PrestaShop Files

This article is part of our Guest Blogger Series. Its content was created by Lesley Paone, a PrestaShop Global Forum Moderator (Dh42) and the owner of Nashville-based Designhaus 42.
 

How to Manually Back-Up MySQL Database

Have you ever wanted to know how to manually back up your Prestashop store? This can be really useful if you are going to upgrade your site, load a new csv file, or just to have in case anything happens to your server. Backing everything up manually is a great idea, most developers do it. Below I will show you how.
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5 Must-Know Rules before Putting Your Store into Production

Did you know that there are several options in your Back-Office that actually should NOT be enabled for your Live store? In most cases, before putting a store into production, you will go through a stage of development. During this development stage, you freely change whatever you need in order to improve your customers’ experience while reviewing stability and performance issues.

Whether your store is installed on your own desktop, on a dedicated development server, or directly at its final location, it has development options that should not be enabled in production.

If configured incorrectly, these options will not only significantly degrade performance, but it may also display information that should not be disclosed to the customers.

These options are for development purposes and are not meant to be enabled on a live production store.

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Your PrestaShop Store is twice as fast with Zend OPcache

Article by Damien Metzger – CTO at PrestaShop

Following the release of PHP 5.5 a few days ago, I decided to look at the Zend OPcache extension which is now available without using PECL anymore.
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