The internet, as an immediate media, is ideal for impulse buys. A selection of promotional offers placed on your site can boost e-shoppers unplanned purchases. In this newsletter you’ll learn how to identify and use them wisely to increase the volume of your sales!
Author Archives: Paul Petchot
Feb
17
2012
61% of cell phone users won’t return to a site that isn’t specially adapted to mobile devices. This figure demonstrates just how important it is that your business be optimized for Smartphones and other tablets. In this report, you’ll find 5 tips for promoting your mobile site purchases.
Feb
10
2012
Facebook fans are 2.5 times more likely to place an order and spend an average of 20% more on each order than non-Facebook fans (JDN). If you don’t have a Facebook page yet then it’s time you got one. Here are 3 ways to use Facebook to market your online shop.
Feb
03
2012
Securing a customer’s loyalty is 4-5 times cheaper than gaining a new one. So before you start looking for new customers, take a minute to secure loyalty from the customers who have already placed orders with you. Read our 4 tips to encourage your customers to keep coming back to your shop.
Jan
25
2012
E-commerce websites should highlight the quality of their services and turn them into a USP. Show your dedication to your customers and instil a climate of confidence by making commitments to your customers. The result? More orders! Here are 6 tips to highlight the quality of your services to the max!
Jan
18
2012
Internet users read an average of 17% of commercial emails. Increase this amount by implementing these 8 tips. Set up more efficient email campaigns and generate website traffic and sales!
Jan
13
2012
With the Christmas holidays only just over, e-merchants are already thinking about doing the stocktaking and preparing for the January sales. This period is an opportunity to draw lessons from the past year and more particularly, the Christmas period. What products sold best? Is my site fast enough at peak demand periods? Which keywords generate the most traffic in my store? In this week’s report you will find 6 pieces of advice for starting 2012 on the right foot.
Jan
06
2012
Among the various marketing techniques which can be used to attract new customers, an Introduce a Friend scheme is one of the most effective. According to SOS Fichiers, 10% of referred customers go on to become regular customers of a site while the return on an ordinary recruitment campaign is around 1.5 %. Moreover, the outlay is minimal: just the price of the gifts given to the existing and newly introduced customers. This report contains 2 tips you can implement to ensure the Introduce a Friend programme brings in new customers and extra sales!