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Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!
 

Security Alert on the PayPal Europe module: Action required by December 3, 2014

PayPalHello PrestaShop Community,

An industry-wide security issue with SSL V3 has impacted PayPal. As a reminder, SSL (Secure Sockets Layer) is a cryptographic protocol designed to provide communication security over the internet. This specific SSL V3 issue is known in the industry as POODLE.

As a result, the PayPal Europe module for PrestaShop will need to be updated before December 3, 2014. We believe this update will only take you a few minutes and we encourage you to make the update as soon as possible.

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10 Essential eCommerce Metrics for Google Analytics

To begin with, let’s assume that you have been running your eCommerce site for a while and have the most basic eCommerce metrics tracking set up in your Google Analytics account like:

    • Transactions
    • Transaction Revenue
    • Transaction Shipping
    • Transaction Tax
    • Item Quantity
    • Unique Purchases
    • Item Revenue

This post aims to cover 10 complementary but essential metrics that should be tracked in Google Analytics for deeper insight into performance and users’ flow through the conversion funnel to enable you view your online retail business from a different angle. Read more


7 Free Ways to Learn How to Code Like an Ecommerce Developer

Now more than ever, understanding computer programming is opening doors for endless opportunities – especially in the ecommerce space. Although you may not need to know how to code to bring an online store to life, it certainly helps to achieve the results you really want.

Instead of outsourcing simple programming tasks to an expensive developer, you can learn how to do it yourself, for free! We’ve gathered 7 online resources that will teach you how to code from the luxury of your home.

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10 New Ecommerce Themes for PrestaShop

As soon as a customer visits your online store, your website design is the first thing that impacts your sales. From usability to colors, your ecommerce site must look and feel professional as soon as you launch.

Not a designer? Make a lasting impression with one of these 10 new ecommerce themes for PrestaShop stores. Each template is fully responsive, customizable, translatable, and compatible with version 1.6.

Header

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3 Simple Growth Hacks for Ecommerce Customer Acquisition

So you have an online store with great products, now what? The success of your business depends on bringing in customers. But how can you attract those customers without cash flow and brand recognition? Growth hacking.

Simply put, growth hacking tactics are an inexpensive and innovative alternative to traditional marketing. And it’s how you can build awareness and reduce your customer acquisition costs to nearly $0.

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15 Examples of CTA buttons to drive conversions for online stores

Earlier this year we showed you the importance of call to action (CTA) buttons, emphasizing the significance of placement, size, shape, color and text. What works and what doesn’t? Today, we share 15 examples of CTA buttons to drive conversions for online stores.

Using examples from PrestaShop stores, we’ll show you CTA’s that convert with pop-ups, social engagement, home page features and most importantly, product page design. Let’s get started!

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How to harness eBay for cross-border sales

If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of growth for merchants.

Did you know that cross-border online trade between the 6 largest markets in the world is estimated to be worth over £1 billion annually and this figure is predicted to triple by 2018. But before you start localizing your website for every country and language, it’s important to test international markets.

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Have you heard about PrestaShop’s Automatic Module Validator?

This story begins one weekend when François Gaillard, a PrestaShop developer, decided to spend 48 hours developing on a program that will automatically detect development errors in a module. After countless hours of coding, he created the PrestaShop Automatic Module Validator.

Version 1 (V1) saw the light of day in November 2013, when community module developers started using the tool. After successfully launching this tool, François released V2 in February, complete with new features and help pages.

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