In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This innovative pricing model was thought up by marketing professional and co-owner, Jason Burlin. The dress selection and creative outfits however, is curated by his wife and Californian fashionista, Oryan Burlin.
With an eye for fashion and a great business motto, this duo started selling dresses online through a Facebook store. Since then they’ve migrated to PrestaShop, and their business has blossomed into a profitable online shop! We interviewed Jason to see how they transformed their business into a PrestaShop success story.