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PrestaShop Blog
Get updates, news, and insider tips from the PrestaTeam. From help on how to open an online store to e-commerce news, the PrestaShop blog provides the best resources for all to enjoy.
The costs of generating traffic on your website represent a major portion of e-merchant budgets. How do you make this investment profitable? How do you interact with web users and form long-term relationships?
Here are 5 recommendations that will transform your visitors into satisfied customers.
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Social media is a one size fits all marketing tool that is essential for every online retail business. Modern shoppers turn to social media as a primary vehicle to connect with their favorite brands. This is why online and offline stores are using social media to improve customer service and satisfaction. Discover how today’s social technology can turn unsatisfied customers into loyal supporters.
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PrestaShop is ecstatic to celebrate a momentous milestone for the PrestaShop Community for surpassing half a million members. A tremendous thank you goes out to each Community member for their active dedication and valuable contributions to the PrestaShop software. We wouldn’t be here without you! As a token of our sincere appreciation, we’ve launched a campaign called “ High 5’s for 500,000 ” to allow individuals from all over the world show their gratitude.
Help Quentin and Xavier succeed in their epic journey to thank every member for their dedicated efforts and continuous support. Show how much you appreciate our active Community by giving them a virtual high five right now at: www.prestashop.com/highfive.
Don’t leave us hanging! #MissionHighFive
An online store’s success has a lot to do with its products and aesthetics but to build a loyal customer base, the store needs to create a unique experience. I stumbled upon Rustycage, an Australian PrestaShop store, specializing in men street wear with an awesome collection of printed tees. When customers enter they see more than just products, they undergo an experience and understand a philosophy.
We spoke with Matthew, who co-owns Rustycage with his brother and when they’re not on the paradise-like beaches of Melbourne practicing exhilarating watersports, they devote their time to their online shop. Today, Matthew shares their e-commerce success story and how they executed their vision with PrestaShop’s customizable templates and powerful features.
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A rich snippet is a brief description of the products a user will see on your webpage; it appears in search results for all the major search engines. You can use Rich Snippets in different forms including: customer reviews, videos, prices, photos, etc. For example, you may want to include the different categories of your online shop to show customers exactly what they can find and lead them directly to the right page.
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When developing a module for PrestaShop that appears in different locations, or hooks, in the back or front office, we use the integrated hook system in PrestaShop to “graft: the module anywhere you want.
The system works great. However, as with any system, there are some limitations. We will provide you a trick that will help to lessen the effect of these limitations and make the entire system much more fluid.
It’s been all over the news and you’re wondering: how is the Marketplace Fairness Act, a bill passed by the Senate and if passed by the House of Representatives will require online businesses to collect sales taxes, going to affect my online business? What does the bill really entail? What does it all mean?
Today we’ll cover the basics e-commerce merchants should know about the online sales tax. Read more
By Adonis Karavokyros, alias PrestaRocket
This article is the fifth in PrestaShop Guest Blogger series. Its content was created by PrestaShop expert Adonis Karavokyros, a valued Community Member.
We hope you enjoy this edition as we learn how to utilize Smarty Cache in PrestaShop! Read more
