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Get ecommerce updates, news, and insider tips from the experts at PrestaShop!

Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!
 

Vote for PrestaShop! for the 2014 People’s Choice CMS Awards

Thanks to all the nominations from the community, PrestaShop has been selected as a finalist in two categories for the 2014 People’s Choice CMS Awards!

Help us win by casting your vote today. It only takes a minute!

CMS Critic Awards

Your vote counts!

Please vote PrestaShop for:
- Best eCommerce Solution for SMB
- Best eCommerce Solution for Enterprise

You can quickly submit your vote here: http://awards.cmscritic.com/vote

We really appreciate your votes! Help us spread the word by using the social sharing icons at the bottom of this blog post. We’ll keep you posted on the results!


How to Leverage Pinterest for Your Online Store

Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website.

To encourage more companies to use its platform, Pinterest introduced business accounts with powerful analytics that track impressions, repins and clicks. Whether you are a Pinning master or just a newbie, we’re showing you how to leverage Pinterest for your online store.

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The Complete Introduction to Ecommerce Blogging

For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content.

This complete introduction to ecommerce blogging will share the fundamentals of creating a great blog and examples of online businesses that are doing it right.

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Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know that people like it and that people use it, a lot.

In the likes Xerox for photocopying, and Google for online searching, Bootstrap has essentially become the go-to framework for designing websites. That may be a bit of a bold statement given the number of competitors in the market, but hear me out. In my previous post, I gave a brief history of the unlikely birth and explosive hype surrounding the Twitter Bootstrap framework.

Now, let’s look into 5 reasons why Bootstrap has matched the hype.

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The Anatomy of Ecommerce Return Policies

A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it include and where should you start? We’ll help you get going by exploring the anatomy of ecommerce return policies.

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How to Install PrestaShop | Video Tutorial

If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to install PrestaShop onto your server. To see more PrestaShop 101 tutorial videos, check out the YouTube page for Nemo’s Post Scriptum.

Use this tutorial video in combination with the Official PrestaShop documentation to get started on your online store. If you are have any questions, feel free to comment on this post. Check out below the video for more links to our awesome community resources.

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4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year.

He then created MyWifeQuitHerJob.com to share expert tips and advice on running a successful online business. Today his blog reaches over 90,000 monthly readers and has been featured by The New York Times and The Huffington Post. We invited him to share expert advice with 4 essential tips to improving your on-site search engine.

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August Staff Picks: Top 3 Features to Help You Sell More

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of all, each of these features are available in your PrestaShop back office for a quick and easy installation! Read more