An online store’s success has a lot to do with its products and aesthetics but to build a loyal customer base, the store needs to create a unique experience. I stumbled upon Rustycage, an Australian PrestaShop store, specializing in men street wear with an awesome collection of printed tees. When customers enter they see more than just products, they undergo an experience and understand a philosophy.
We spoke with Matthew, who co-owns Rustycage with his brother and when they’re not on the paradise-like beaches of Melbourne practicing exhilarating watersports, they devote their time to their online shop. Today, Matthew shares their e-commerce success story and how they executed their vision with PrestaShop’s customizable templates and powerful features.