Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!

Get ecommerce updates, news, and insider tips from the experts at PrestaShop!

Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!
 

29 N Under, an Apparel Retailer, Migrates from Facebook to PrestaShop and Grows 1000%

In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This innovative pricing model was thought up by marketing professional and co-owner, Jason Burlin. The dress selection and creative outfits however, is curated by his wife and Californian fashionista, Oryan Burlin.

With an eye for fashion and a great business motto, this duo started selling dresses online through a Facebook store. Since then they’ve migrated to PrestaShop, and their business has blossomed into a profitable online shop! We interviewed Jason to see how they transformed their business into a PrestaShop success story.
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E-commerce Paris 2014: Visit PrestaShop at the e-commerce event of the year

Once again, E-commerce Paris is the place to be for all major players in the online sales industry. Will you be there? We will! From September 23-25, 2014 visit PrestaShop at booths B041 and C041 in an exhibition space entirely dedicated to creating and enhancing online stores. This year, the PrestaShop team will be on location along with 19 of our partners.

Whether you’re an online retailer, developer, agency or partner, come and have a chat with us at the PrestaShop Village. Find out about the latest news, ask questions and even get a free assessment from the PrestaShop team – we have two booths set aside just for that!

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Vote for PrestaShop! for the 2014 People’s Choice CMS Awards

Thanks to all the nominations from the community, PrestaShop has been selected as a finalist in two categories for the 2014 People’s Choice CMS Awards!

Help us win by casting your vote today. It only takes a minute!

Your vote counts!

Please vote PrestaShop for:
- Best eCommerce Solution for SMB
- Best eCommerce Solution for Enterprise

You can quickly submit your vote here: http://awards.cmscritic.com/vote

We really appreciate your votes! Help us spread the word by using the social sharing icons at the bottom of this blog post. We’ll keep you posted on the results!


How to Leverage Pinterest for Your Online Store

Pinterest is a social media platform on the rise for online businesses. It boasts 135 million daily visitors, has more traffic than LinkedIn, Google+, and YouTube combined, and is only second to Facebook in driving users to a company’s website.

To encourage more companies to use its platform, Pinterest introduced business accounts with powerful analytics that track impressions, repins and clicks. Whether you are a Pinning master or just a newbie, we’re showing you how to leverage Pinterest for your online store.

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The Complete Introduction to Ecommerce Blogging

For years, blogging has proved to be the most effective inbound marketing method for online businesses. Ecommerce sites that blog successfully are driving more relevant traffic, increasing brand awareness and creating shareable content.

This complete introduction to ecommerce blogging will share the fundamentals of creating a great blog and examples of online businesses that are doing it right.

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Why Bootstrap Has Matched the Hype

Bootstrap is no longer a buzzword in web-design. It has become a full-fledged action verb. “Are you having trouble starting your web-design project? Just Bootstrap it.” When a brand name like Twitter Bootstrap becomes an informal everyday word, you know that people like it and that people use it, a lot.

In the likes Xerox for photocopying, and Google for online searching, Bootstrap has essentially become the go-to framework for designing websites. That may be a bit of a bold statement given the number of competitors in the market, but hear me out. In my previous post, I gave a brief history of the unlikely birth and explosive hype surrounding the Twitter Bootstrap framework.

Now, let’s look into 5 reasons why Bootstrap has matched the hype.

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The Anatomy of Ecommerce Return Policies

A clear and comprehensive return policy reinforces credibility and is crucial for building customer trust. As an online merchant, a return policy helps you reduce the time spent on refunds, address customer concerns and increase profitability. So what should it include and where should you start? We’ll help you get going by exploring the anatomy of ecommerce return policies.

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How to Install PrestaShop | Video Tutorial

If you are looking to learn how to install PrestaShop, you came to the right spot. This easy to understand video, created by PrestaShop Forum Moderator, Fabio Porta aka Nemo1, introduces the 1.6 version of PrestaShop and teaches you step-by-step how to install PrestaShop onto your server. To see more PrestaShop 101 tutorial videos, check out the YouTube page for Nemo’s Post Scriptum.

Use this tutorial video in combination with the Official PrestaShop documentation to get started on your online store. If you are have any questions, feel free to comment on this post. Check out below the video for more links to our awesome community resources.

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