Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!

Get ecommerce updates, news, and insider tips from the experts at PrestaShop!

Ecommerce Blog - The #1 Source for Ecommerce News, Tips and Trends!

Using pop-ups for your online store: best practices and examples for 2015

Today we tackle a controversial topic: pop-ups. They have earned themselves a bad reputation as many find them annoying and intrusive. However, they are staging a revival through many popular websites.

But do pop-ups really work? Today, we will demonstrate their effectiveness and show you how to use them wisely. That way you can avoid using ill-timed pop-up windows despised by web surfers.

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5 Holiday Emails Every Ecommmerce Site Should Be Sending

Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from being the annoying guy at the party!

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3 Must-Follow Rules For Addressing Your Online Store’s Customer Complaints

Customer complaints are not fun nor are they easy to deal with. However, when handled correctly, these complaints can help you build customer loyalty and improve your business overall.

To help you become a master at handling customer complaints, we’ve interviewed Karina Ludz from Youstice, a global platform for resolving customer disputes. She shares the 3 must-follow rules for addressing your online store’s customer complaints.

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2014 Holiday Planning Calendar

Once the holiday rush is in full swing, you’ll find yourself juggling customer service, order fulfillment, gift-wrapping, email campaigns, inventory management…and that’s only the tip of the iceberg. Prepare for important holiday related dates ahead of time to avoid last minute holiday turbulence with this complete planning calendar.

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How to use your SEO keywords to structure your ecommerce site – Part 2 of 2

In part 1 of this series, titled ‘How to find the right SEO keywords for your online store’, we showed you a simple method for finding the best keywords for your online store. Now that you have your keywords, we are going to look at one of my favorite subjects: how to structure a website for optimal SEO.

Website structure for ecommerce sites centers on category organization, but you need to also consider the user experience.

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The 2014 Ecommerce Holiday Planning Guide

The holiday season is undoubtedly the most important time of the year for ecommerce merchants. Shoppers are increasingly choosing online stores as a quick, convenient way to meet their holiday needs. If 2013′s twelve percent increase in online shopping is any indication of where things are headed, this year promises to be another big one. With the holidays fast approaching, this once-a-year opportunity to ring up good cheer is knocking at your door.

Download The 2014 Ecommerce Holiday Planning Guide for free today! The PDF is available in English, French and Spanish.

In this guide you’ll learn how to:

Prepare for key dates with a holiday planning calendar
Optimize website design to increase conversion
Build a holiday rush with SEO best practices
Unwrap the season’s top shipping tips
Run effective promotions that convert visitors into shoppers
Send perfect holiday emails to jingle up sales
Organize your time with a comprehensive holiday checklist

Give your business the gift of a successful holiday season by getting ready ahead of time and taking advantage of these essential tips.

Download The 2014 Ecommerce Holiday Planning Guide now!

The Top 10 Things to Think About Before Designing an Online Shop

Guest blogger, Jerome Cathaud, Director of Operations at a full service web agency, shares his experience designing websites for online merchants.

One of the most time consuming aspects of launching or rebranding an online business is designing a unique and successful web store. And yet, with the proper planning and anticipation, the design process can be very enjoyable.

I’ve worked with dozens of merchants with different requirements and I always ask them this list of the top 10 things to think about before designing an online shop. All of these elements are subtly connected to each other but if you review them carefully, you’ll be on the right path!

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How to find the right SEO keywords for your online store – Part 1 of 2

Did you know that 75% of users never scroll past the first page of search results? Or that 70-80% of users ignore the paid ads, focusing on the organic results? In other words, SEO plays an important role in directing potential customers to your online store. In this two part article, we will show you how to find the right keywords for your online store then guide you through using them correctly for the best search ranking. Today we’ll start by helping you optimize your traffic with part one of the SEO keyword guide for your online store. Read more