If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of growth for merchants.
Did you know that cross-border online trade between the 6 largest markets in the world is estimated to be worth over £1 billion annually and this figure is predicted to triple by 2018. But before you start localizing your website for every country and language, it’s important to test international markets.